Senior Digital Experience Strategy Lead (Equity Eligible)

Apple, Inc.; Cupertino (CA); On-site; USD 150,000 - 280,000; Full time

Benefits offered by this job

Medical and dental coverage

Retirement benefits

Employee stock programs

Tuition reimbursement

Discounted products

Job summary

Apple is seeking a senior leader to shape the future vision and roadmap for commerce on Apple’s digital platforms. You will analyze global trends, turn insights into opportunities, and drive cross-functional initiatives spanning product, commercial, merchandizing, and design.

You will guide briefs, measure post-launch success, and collaborate with teams across regions to push the business forward with a data-driven, customer-centric approach.

Qualifications

• 7+ years in digital, product, or strategy roles—ideally within e-commerce or a B2C environment.
• Strong analytical instincts with data-backed business cases spanning multiple years.
• Experienced across large cross-functional teams—lead through influence, not authority.
• Track record of developing strategies grounded in clear business objectives with solid rationale.
• Deep familiarity with the e-commerce landscape, including consumer behavior and trends.
• Exceptional communicator—able to land messages in briefs, syncs, and executive rooms.
• BA/BS degree or equivalent experience.

Responsibilities

• Develop the long-term platform-wide carrier experience vision, strategy and roadmap.
• Define how customers learn, select and connect devices with carriers across Apple Store App and Apple.com.
• Author and present briefs to mobilize cross-functional partners for priorities and performance improvements.
• Develop cross-functional relationships and communicate updates to senior leadership.
• Derive data-driven insights to influence Apple’s digital commerce strategies from conception to testing.
• Provide actionable market, consumer and internal performance insights.
• Hold regular meetings with peers in Asia and Europe during overlapping hours.

Skills

Digital strategy

Analytics mindset

Cross-functional leadership

Strategic storytelling

E-commerce knowledge

Communication skills

Education

BA/BS degree or equivalent

Job description

Apple is seeking a senior leader to shape the future vision and roadmap for commerce on Apple’s digital platforms. You will analyze global trends, turn insights into opportunities, and drive cross-functional initiatives spanning product, commercial, merchandizing, and design.

You will guide briefs, measure post-launch success, and collaborate with teams across regions to push the business forward with a data-driven, customer-centric approach.