Digital Experience Merchandising Associate Manager

Friendsofkerhonkson; Atlanta (GA); On-site; USD 80,000 - 120,000; Full time

Job summary

Inspire is seeking a Digital Experience Merchandising Associate Manager in Atlanta to shape how guests engage with our brand across email, web, and app. You will blend storytelling, data, and strategy to drive digital transactions and loyalty growth, reporting to the Senior Manager of Experience Merchandising.

The role requires 3+ years in digital marketing or ecommerce merchandising, onsite work four days per week, and collaboration with CRM teams to personalize experiences across omnichannel

Qualifications

• 4 yr degree in marketing, business, digital media, or related field.
• 3+ years of digital marketing, CRM, or ecommerce merchandising experience.
• Strong understanding of omnichannel journeys and content strategy.
• Experience managing campaigns across email, push, SMS, web, and app.
• Comfort collaborating with data, analytics, and product teams.
• Excellent project management and communication skills.
• Ability to think strategically and execute tactically in a fast-paced environment.
• Experience with enterprise CRM or marketing automation platforms.
• Travel up to 10%.

Responsibilities

• Support the digital content strategy and execution across email, push, SMS, web, and app to drive sales and engagement.
• Develop and manage digital merchandising calendars aligned with brand campaigns, loyalty initiatives, and new product launches.
• Ensure consistent and compelling storytelling across all digital channels to support both short-term transactions and long-term CLV.
• Partner with creative to develop assets that enhance the guest journey and reflect the brand voice.
• Monitor key metrics (acquisition, CTR, conversion rate, average check, loyalty engagement) and make data-driven recommendations.
• Conduct A/B tests to continually improve content, offers, and placements across digital channels.
• Partner with analytics to deliver post-campaign readouts and actionable insights.
• Work closely with cross-functional teams, including brand marketing, integrated marketing, analytics, IT, and product teams to align with brand campaigns, use performance data and audience insights to refine digital experiences and optimize content across channels.
• Collaborate with the CRM enterprise team to define segmentation, targeting, and personalization strategies that increase conversion and loyalty participation.
• Project manage the creative team to ensure deliverables, specs, and timelines are met including brief development and content execution.
• Provide regular updates to the Senior Manager on project progress, challenges, and results.
• Continuous Improvement: Participate in test-and-learn initiatives to optimize owned strategies and performance.
• Stay informed about industry trends and competitor activities to identify potential opportunities for improvement.

Skills

Digital marketing

CRM systems

Ecommerce merchandising

Project management

Data analytics

A/B testing

Cross-functional collaboration

Communication skills

Education

4 year degree in marketing, business, digital media, or related field

Tools

Marketing automation platforms

CRM platforms (e.g., Salesforce)

Job description

We’re looking for a Digital Experience Merchandising Associate Manager to shape how our guests engage with our brand across every owned digital touchpoint. This role brings together storytelling, data, and strategy to deliver seamless, crave-worthy experiences that drive digital transactions and deepen loyalty engagement.As part of the Digital Guest Experience team and reporting to the Senior Manager of Experience Merchandising, you’ll support the end-to-end digital merchandising experience across CRM, web, and app—ensuring the right content, offers, and moments show up for the right guests at the right time. You’ll partner closely with our CRM enterprise team on audience segmentation and personalization strategies to turn insights into meaningful, measurable results.*This position is required onsite 4 days per week, typically Monday- ThursdayRESPONSIBILITIESExperience Merchandising & Content StrategySupport the digital content strategy and execution across email, push, SMS, web, and app to drive sales and engagement.Develop and manage digital merchandising calendars aligned with brand campaigns, loyalty initiatives, and new product launches.Ensure consistent and compelling storytelling across all digital channels to support both short-term transactions and long-term CLVPartner with creative to develop assets that enhance the guest journey and reflect the brand voice.Optimization and Support:Monitor key metrics (acquisition, CTR, conversion rate, average check, loyalty engagement) and make data-driven recommendations.Conduct A/B tests to continually improve content, offers, and placements across digital channels.Partner with analytics to deliver post-campaign readouts and actionable insights.Collaboration and Communication:Work closely with cross-functional teams, including brand marketing, integrated marketing, analytics, IT, and product teams to align with brand campaigns, use performance data and audience insights to refine digital experiences and optimize content across channels.Collaborate with the CRM enterprise team to define segmentation, targeting, and personalization strategies that increase conversion and loyalty participation.Project manage the creative team to ensure deliverables, specs, and timelines are met including brief development and content executionProvide regular updates to the Senior Manager on project progress, challenges, and results.Continuous Improvement:Participate in test-and-learn initiatives to optimize owned strategies and performance.Stay informed about industry trends and competitor activities to identify potential opportunities for improvement.EDUCATION QUALIFICATIONSEducation4 yr degree in marketing, Business, Digital Media, or a related fieldEXPERIENCE QUALIFICATIONS3+ years of experience in digital marketing, CRM, or ecommerce merchandising.Strong understanding of omnichannel customer journeys and content strategy.Experience managing campaigns across email, push, SMS, web, and app platforms.Comfortable collaborating with data, analytics, and product teams to drive measurable results.Excellent project management and communication skills.Ability to think both strategically and execute tactically in a fast-paced environment.Experience with enterprise CRM or marketing automation platformsTravel RequirementsAvailability to travel up to 10%.This role is ideal for an aspiring eCommerce professional who is passionate about supporting digital strategies and delivering exceptional online experiences. Join our team to contribute to the success and growth of our eCommerce initiatives.Inspire is a multi-brand restaurant company whose portfolio includes more than 33,300 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide. We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.