Senior Digital Experience & Ecommerce Manager

SOREL; Idaho; Hybrid; USD 120,000 - 160,000; Full time

Benefits offered by this job

Health benefits

401k match

Employee discounts

Wellness program

Job summary

The SOREL Digital Experience Manager will lead the end-to-end online shopping experience across SOREL’s direct-to-consumer channels, overseeing website experience strategy, onsite merchandising, and customer journey optimization.

You will collaborate with Marketing, Creative, Merchandising and Technology teams, drive analytics, A/B testing, and coordinate campaigns and product launches to elevate brand presentation and business performance.

Qualifications

• Bachelor’s degree in Business, Marketing, eCommerce, Digital Media, or related field.
• 7+ years of experience in eCommerce across digital merchandising, UX, or digital experience management.
• Experience with premium consumer brands, footwear, apparel, outdoor, or lifestyle categories preferred.
• Strong understanding of customer journeys and conversion optimization.
• Experience utilizing web analytics platforms such as Google Analytics, Adobe Analytics, or similar tools.
• Familiarity with eCommerce platforms and content management systems; Salesforce Commerce Cloud preferred.
• Strong project management and organizational skills.
• Excellent communication and stakeholder management abilities.

Responsibilities

• Own the online customer experience roadmap, identifying opportunities to improve engagement, conversion, and customer satisfaction.
• Develop and execute strategies that support business objectives, seasonal priorities, product launches, and brand campaigns.
• Partner with Marketing, Creative, Merchandising, and Technology teams to ensure a cohesive customer journey across all touchpoints.
• Champion customer-first thinking and continuously advocate for experience improvements.
• Manage the day-to-day website experience, ensuring content, navigation, search, product discovery, and conversion flows are optimized.
• Monitor site health, performance, and usability, proactively identifying opportunities for enhancement.
• Lead A/B testing and optimization initiatives focused on increasing conversion, average order value, and customer engagement.
• Collaborate with site operations, UX and development teams to improve site functionality, accessibility, and mobile experiences.
• Manage the ecommerce site calendar, balancing competing business needs.
• Coordinate homepage updates, seasonal campaigns, promotional events, and product launches.
• Ensure brand consistency and storytelling across digital experiences.
• Work closely with Creative and Content teams to deliver engaging customer experiences.
• Oversee onsite merchandising strategies including category pages, product sorting, collections, landing pages, and promotional placement.
• Analyze product and category performance to optimize placement and customer engagement.

Skills

Digital merchandising

UX

Analytics

Project management

Ecommerce strategy

Education

Bachelor’s degree in Business/Marketing/eCommerce

Tools

Google Analytics

Adobe Analytics

Salesforce Commerce Cloud

Job description

The SOREL Digital Experience Manager will lead the end-to-end online shopping experience across SOREL’s direct-to-consumer channels, overseeing website experience strategy, onsite merchandising, and customer journey optimization.

You will collaborate with Marketing, Creative, Merchandising and Technology teams, drive analytics, A/B testing, and coordinate campaigns and product launches to elevate brand presentation and business performance.