Digital Experience Leader — Ecommerce & UX Strategy

SOREL; Portland (OR); Hybrid; USD 110,000 - 160,000; Full time

Job summary

SOREL is seeking a Digital Experience Manager to own the online customer journey across our direct-to-consumer sites. You will drive merchandising, UX, analytics, and content strategy to elevate engagement and conversion while collaborating with Marketing, Creative, Merchandising, and Tech teams.

The role requires 7+ years in eCommerce with a focus on digital experience management, strong PM skills, and experience with web analytics and CMS platforms.

Qualifications

• Bachelor's degree in a related field.
• 7+ years in eCommerce with digital merchandising, UX, or digital experience management.
• Experience with premium consumer brands preferred.
• Strong understanding of customer journeys and conversion optimization.
• Experience using web analytics platforms (GA/Adobe).
• Familiarity with eCommerce platforms and CMS; Salesforce Commerce Cloud preferred.
• Strong PM and organizational and communication skills.

Responsibilities

• Own the online customer experience roadmap to improve engagement, conversion, and satisfaction.
• Develop and execute strategies supporting business objectives, launches, and campaigns.
• Partner with Marketing, Creative, Merchandising, and Technology to ensure a cohesive journey across touchpoints.
• Lead day-to-day site experience, content, navigation, search, and conversion flows optimization.
• Monitor site health, performance, and usability; identify enhancement opportunities.
• Lead A/B testing and optimization to increase conversion and AOV.
• Collaborate with site ops, UX and dev teams to improve accessibility and mobile experiences.
• Oversee ecommerce calendar and homepage/seasonal campaign execution.
• Ensure brand storytelling across digital experiences; work with Creative/Content teams.

Skills

Digital merchandising

UX design

Analytics

Project management

Customer journeys

Web analytics

CMS familiarity

Salesforce Commerce Cloud

Education

Bachelor's degree in Business, Marketing, eCommerce, Digital Media, or related field

Tools

Google Analytics

Adobe Analytics

Salesforce Commerce Cloud

Job description

SOREL is seeking a Digital Experience Manager to own the online customer journey across our direct-to-consumer sites. You will drive merchandising, UX, analytics, and content strategy to elevate engagement and conversion while collaborating with Marketing, Creative, Merchandising, and Tech teams.

The role requires 7+ years in eCommerce with a focus on digital experience management, strong PM skills, and experience with web analytics and CMS platforms.