Senior Digital CRO: Retention & Lifecycle Testing

Upbound Field Support Center Rent A Center Texas LP; United States; On-site; USD 80,000 - 120,000; Full time

Job summary

Upbound Group, Inc. is seeking a Senior Digital CRO Specialist focused on retention and lifecycle experimentation. In this role, you will manage retention strategies and ensure statistical credibility in experiments that enhance customer interactions across various platforms.

The ideal candidate has a Bachelor's degree, at least three years of relevant experience, and strong skills in A/B testing and data analysis. Join our team and help drive growth through innovative testing and retention optimization efforts.

Qualifications

• 3+ years in experimentation, lifecycle growth, or analytics-driven product improvement.
• Strong A/B testing knowledge with cohort-aware measurement.
• Proven cross-functional collaboration with various departments.

Responsibilities

• Own retention-focused experimentation strategy and execution.
• Interpret results and deliver recommendations to leadership.
• Build and manage cohorts/segments for targeted experimentation.

Skills

A/B testing knowledge

Data analysis

Cross-functional collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Optimizely

SQL/BigQuery

GA4/GA360

Job description

Upbound Group, Inc. is seeking a Senior Digital CRO Specialist focused on retention and lifecycle experimentation. In this role, you will manage retention strategies and ensure statistical credibility in experiments that enhance customer interactions across various platforms.

The ideal candidate has a Bachelor's degree, at least three years of relevant experience, and strong skills in A/B testing and data analysis. Join our team and help drive growth through innovative testing and retention optimization efforts.