Senior CRO: Retention & Experimentation Lead

Upbound Group Inc.; Plano (TX); On-site; USD 80,000 - 100,000; Full time

Job summary

A technology and data-driven financial solutions firm is seeking a Senior Digital CRO Specialist focused on retention and lifecycle experimentation. The role emphasizes A/B testing, analyzing data, and collaborating with various departments to optimize customer interactions across digital channels. Candidates should have significant experience with experimentation platforms like Optimizely and possess strong analytical skills. This position will drive the execution of retention strategies in a fast-paced environment, aimed at enhancing customer loyalty and satisfaction.

Qualifications

• 3+ years in experimentation, lifecycle growth, retention optimization, or analytics-driven product improvement.
• Strong knowledge of statistical rigor in A/B testing.
• Experience in administering experimentation platforms.

Responsibilities

• Own retention-focused experimentation strategy and execution.
• Configure and administer A/B tests in Optimizely.
• Define hypotheses and success metrics for measurable outcomes.

Skills

A/B testing knowledge

Data analysis

Cross-functional collaboration

HTML/CSS/JavaScript knowledge

Cohort-aware measurement

Education

Bachelor’s degree in Marketing, Business, Analytics, Computer Science, UX, or related field

Tools

Optimizely

GA4/GA360

SQL/BigQuery

Job description

A technology and data-driven financial solutions firm is seeking a Senior Digital CRO Specialist focused on retention and lifecycle experimentation. The role emphasizes A/B testing, analyzing data, and collaborating with various departments to optimize customer interactions across digital channels. Candidates should have significant experience with experimentation platforms like Optimizely and possess strong analytical skills. This position will drive the execution of retention strategies in a fast-paced environment, aimed at enhancing customer loyalty and satisfaction.