Senior CRO Specialist — Retention & Testing Lead

Upbound Group; Plano (TX); On-site; USD 80,000 - 110,000; Full time

Job summary

Upbound Group is hiring a Senior Digital CRO Specialist in Plano, Texas. This role focuses on retention and lifecycle experimentation, employing statistical rigor and A/B testing methodologies. Candidates should have a relevant Bachelor's degree and over 3 years of experience in similar fields. Key responsibilities include owning experimentation strategies across customer journeys and collaborating with cross-functional teams. The position promotes diversity and inclusivity within the workplace.

Qualifications

• 3+ years in experimentation, lifecycle growth, retention optimization, or analytics-driven product improvement.
• Ability to analyze data, interpret outcomes, and communicate tradeoffs clearly.
• Working knowledge of HTML/CSS/JavaScript to assess feasibility.

Responsibilities

• Own retention-focused experimentation strategy across customer web/app journeys.
• Support multiple lines of business as assigned.
• Define hypotheses and success metrics for measurable outcomes.

Skills

A/B testing knowledge

Data analysis

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Business, Analytics, Computer Science, UX, or related field

Tools

Optimizely

SQL/BigQuery

Job description

Upbound Group is hiring a Senior Digital CRO Specialist in Plano, Texas. This role focuses on retention and lifecycle experimentation, employing statistical rigor and A/B testing methodologies. Candidates should have a relevant Bachelor's degree and over 3 years of experience in similar fields. Key responsibilities include owning experimentation strategies across customer journeys and collaborating with cross-functional teams. The position promotes diversity and inclusivity within the workplace.