Senior Digital Content Strategist - Flexible Schedule

CenterPoint Energy; Houston (TX); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Competitive pay

Paid training

Benefits eligibility from day one

Transit subsidies

Flexible schedule and holidays/PTO

On-site wellness center at HQ in houst

Tuition reimbursement

401(k) with company match up to 6% and

Job summary

CenterPoint Energy develops, manages, and optimizes digital content across internal and external channels to support business objectives, brand standards, and customer experience. This senior contributor demonstrates advanced knowledge of digital content strategy, CMS, web governance, analytics, accessibility, and user-centered practices.

Responsibilities include planning and publishing across websites, intranet, email, and digital signage; translating priorities into clear content; partnering

Qualifications

• Requires a bachelor's degree in computer sciences, a communications area, business administration or a discipline developing communication skills from an accredited college or university.
• In lieu of a degree, will consider a combination of education and related experience with Web Content Management Systems and Communications totaling four (4) years, where each year of applicable college = 1 year and each year of applicable work experience = 0.5 year.
• Requires a minimum of 5 years of experience in digital content, web content management, communications, marketing, digital publishing, or a related field.

Responsibilities

• Leads the planning, creation, editing, publishing, and ongoing governance of digital content across company websites, intranet, email, digital signage, and other digital communication channels.
• Applies senior-level judgment to translate business priorities and audience insights into clear, accessible, brand-aligned digital content.
• Partners with Corporate Communications, Marketing, IT, business units, and other stakeholders to develop content plans and ensure timely publication of accurate information.
• Serves as a subject matter resource for content management systems, digital publishing standards, content architecture, metadata, taxonomy, and digital channel best practices.
• Develops and maintains content calendars, publishing workflows, quality control processes, and digital content governance practices.
• Reviews and edits content for clarity, tone, grammar, brand alignment, usability, accessibility, search optimization, and channel effectiveness.
• Analyzes digital performance metrics and user behavior to identify trends and improve engagement and findability.
• Leads or supports complex digital content projects, including content migrations, page redesigns, and enterprise communication initiatives.
• Provides guidance, coaching, and knowledge sharing to colleagues on digital content standards and publishing processes.
• Coordinates testing, troubleshooting, and issue resolution with IT and other support teams to maintain accurate digital experiences.
• Monitors industry trends and accessibility expectations to recommend channel enhancements.
• Supports crisis and time-sensitive communications by preparing and publishing digital content per procedures.
• Performs other duties as assigned, including participation in the company's Emergency Operations Plan.

Skills

Digital content strategy

Content management

Web analytics

Accessibility standards

Stakeholder collaboration

Education

Bachelor's degree in Computer Science

Bachelor's degree in Communications

Bachelor's degree in Business Administration

Tools

Content Management Systems (CMS)

Web analytics tools

SEO best practices

Job description

CenterPoint Energy develops, manages, and optimizes digital content across internal and external channels to support business objectives, brand standards, and customer experience. This senior contributor demonstrates advanced knowledge of digital content strategy, CMS, web governance, analytics, accessibility, and user-centered practices.

Responsibilities include planning and publishing across websites, intranet, email, and digital signage; translating priorities into clear content; partnering