Senior Digital Content Specialist

CenterPoint Energy, Inc.; Houston, Northern (TX, KY); Hybrid; USD 85,000 - 120,000; Full time

Benefits offered by this job

Competitive pay

Paid training

Benefits from day one

Flexible scheduling

Paid holidays & PTO

Wellness center on-site (Houston HQ)

Tuition reimbursement

401(k) with company match 6% + 3%

Job summary

CenterPoint Energy, Inc. in Houston, TX, seeks an experienced Digital Content Specialist to develop, manage, and optimize content across internal and external channels in support of company objectives, brand standards, customer experience, and stakeholder communication needs.

You will lead governance of digital content, collaborate with Corporate Communications, Marketing, IT and business units, and use analytics to improve engagement and findability across websites, intranet, email, and other

Qualifications

• Requires a bachelor's degree in computer sciences, a communications area, business administration or a discipline developing communication skills from an accredited college or university.
• Minimum of 5 years of experience in digital content, web content management, communications, marketing, digital publishing, or a related field.

Responsibilities

• Leads planning, creation, editing, publishing, and governance of digital content across company websites, intranet, email, digital signage, and other channels.
• Translates business priorities and audience insights into clear, accessible, brand-aligned content.
• Partners with Corporate Communications, Marketing, IT, and business units to develop content plans and ensure timely publication.
• Acts as a subject matter expert for CMS, digital publishing standards, content architecture, metadata, taxonomy, and channel best practices.
• Develops and maintains content calendars, workflows, and governance practices for consistency, accuracy, accessibility, and recency.
• Reviews and edits content for clarity, tone, grammar, brand alignment, usability, accessibility, search optimization, and channel effectiveness.
• Analyzes digital performance metrics and user behavior to identify trends and improvements in engagement and findability.
• Leads or supports complex digital content projects including migrations, redesigns, and enterprise communications initiatives.
• Provides guidance and coaching to colleagues on digital content standards and publishing processes.
• Coordinates testing and issue resolution with IT and web partners to maintain accurate digital experiences.
• Monitors industry trends and accessibility expectations to propose channel enhancements.
• Supports crisis communications by preparing and publishing digital content per procedures.

Skills

Content strategy

CMS

Analytics

Accessibility

Governance

User-centered content

SEO

Stakeholder collaboration

Education

Bachelor's degree

Job description

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CenterPoint Energy and its predecessor companies have been in business for more than 150 years.

Our Vision: Our vision is to become the most admired utility in the United States through the execution of our long-term growth strategy. We have an unwavering commitment to safely and reliably deliver electricity and natural gas to millions of people.

Our Commitment: CenterPoint Energy is committed to creating an inclusive work environment where business results are achieved through the skills, abilities and talents of our diverse workforce.

At CenterPoint Energy, individuals are respected for their contributions toward our company objectives. We strive for an inclusive work environment across all levels that is reflective of the available workforce in the communities we serve.

Job Summary

Develops, manages, and optimizes digital content across internal and external channels in support of company business objectives, brand standards, customer experience, and stakeholder communication needs. Serves as a senior individual contributor with advanced knowledge of digital content strategy, content management systems, web governance, analytics, accessibility, and user-centered content practices.

Essential Functions

• Leads the planning, creation, editing, publishing, and ongoing governance of digital content across company websites, intranet, email, digital signage, and other digital communication channels.
• Applies senior-level judgment to translate business priorities, stakeholder needs, and audience insights into clear, accessible, brand-aligned digital content.
• Partners with Corporate Communications, Marketing, IT, business units, and other stakeholders to develop content plans, manage approvals, and ensure timely publication of accurate information.
• Serves as a subject matter resource for content management systems, digital publishing standards, content architecture, metadata, taxonomy, and digital channel best practices.
• Develops and maintains content calendars, publishing workflows, quality control processes, and digital content governance practices to support consistency, accuracy, accessibility, and recency.
• Reviews and edits content for clarity, tone, grammar, brand alignment, usability, accessibility, search optimization, and channel effectiveness.
• Analyzes digital performance metrics and user behavior to identify trends, evaluate content effectiveness, and recommend improvements that enhance engagement, findability, and user experience.
• Leads or supports complex digital content projects, including content migrations, page redesigns, campaign support, digital tool enhancements, and enterprise communication initiatives.
• Provides guidance, coaching, and knowledge sharing to colleagues and content contributors on digital content standards, publishing processes, and channel requirements.
• Coordinates testing, troubleshooting, and issue resolution with IT, web channel partners, vendors, or other support teams to maintain accurate and effective digital content experiences.
• Monitors industry trends, emerging technologies, accessibility expectations, and digital communications practices to recommend enhancements to company digital channels.
• Supports crisis, storm, emergency response, and time-sensitive communications by preparing and publishing digital content in accordance with established procedures and business needs.
• Performs other duties as assigned, including participation in the company’s Emergency Operations Plan.

Education Description

Requires a bachelor's degree in computer sciences, a communications area, business administration or a discipline developing communication skills from an accredited college or university. In lieu of a degree, will consider a combination of education and related experience with Web Content Management Systems and Communications totaling four (4) years, where each year of applicable college = 1 year and each year of applicable work experience = 0.5 year. Experience in lieu of education is in addition to the Experience requirements.

Experience

Requires a minimum of 5 years of experience in digital content, web content management, communications, marketing, digital publishing, or a related field, including experience managing complex content projects, applying digital channel best practices, and using analytics to improve content performance.

We want you to know
Being a part of the CenterPoint Energy team is more than a career alone. It's an opportunity to make a positive impact. You will be an integral part of enabling everyday life and the pursuit of possibilities for the customers we serve and the communities we share. The vital services we provide are at the core of making our world work, and by sharing your energy with us, we'll create a better tomorrow together.

What we bring to you

• Competitive pay
• Paid training
• Benefits eligibility begins on your first day
• Flexible work schedule, paid holidays and paid time off
• Access to discounts at fitness clubs and an on-site wellness center at our headquarters in Houston
• Professional growth and development programs including tuition reimbursement
• 401(k) Savings Plan featuring a company match dollar-for-dollar up to 6% and a company contribution of 3% regardless of your contribution

Job Type:Full Time
Posting Start Date: 08/28/2026
Posting End Date: 09/11/2026

This contractor and subcontractor shall abide by the requirements of 41 CFR §§ 60-1.4(a), 60-300.5(a), and 60-741.5(a). These regulations prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities and prohibit discrimination against all individuals based on their race, color, religion, sex, sexual orientation, gender identity, or national origin. Moreover, these regulations require that covered prime contractors and subcontractors take affirmative action to employ and advance in employment individuals without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status or disability.