Senior Digital Content Lead: Strategy, CMS & Analytics

CenterPoint Energy, Inc.; Houston, Northern (TX, KY); Hybrid; USD 85,000 - 120,000; Full time

Benefits offered by this job

Competitive pay

Paid training

Benefits from day one

Flexible scheduling

Paid holidays & PTO

Wellness center on-site (Houston HQ)

Tuition reimbursement

401(k) with company match 6% + 3%

Job summary

CenterPoint Energy, Inc. in Houston, TX, seeks an experienced Digital Content Specialist to develop, manage, and optimize content across internal and external channels in support of company objectives, brand standards, customer experience, and stakeholder communication needs.

You will lead governance of digital content, collaborate with Corporate Communications, Marketing, IT and business units, and use analytics to improve engagement and findability across websites, intranet, email, and other

Qualifications

• Requires a bachelor's degree in computer sciences, a communications area, business administration or a discipline developing communication skills from an accredited college or university.
• Minimum of 5 years of experience in digital content, web content management, communications, marketing, digital publishing, or a related field.

Responsibilities

• Leads planning, creation, editing, publishing, and governance of digital content across company websites, intranet, email, digital signage, and other channels.
• Translates business priorities and audience insights into clear, accessible, brand-aligned content.
• Partners with Corporate Communications, Marketing, IT, and business units to develop content plans and ensure timely publication.
• Acts as a subject matter expert for CMS, digital publishing standards, content architecture, metadata, taxonomy, and channel best practices.
• Develops and maintains content calendars, workflows, and governance practices for consistency, accuracy, accessibility, and recency.
• Reviews and edits content for clarity, tone, grammar, brand alignment, usability, accessibility, search optimization, and channel effectiveness.
• Analyzes digital performance metrics and user behavior to identify trends and improvements in engagement and findability.
• Leads or supports complex digital content projects including migrations, redesigns, and enterprise communications initiatives.
• Provides guidance and coaching to colleagues on digital content standards and publishing processes.
• Coordinates testing and issue resolution with IT and web partners to maintain accurate digital experiences.
• Monitors industry trends and accessibility expectations to propose channel enhancements.
• Supports crisis communications by preparing and publishing digital content per procedures.

Skills

Content strategy

CMS

Analytics

Accessibility

Governance

User-centered content

SEO

Stakeholder collaboration

Education

Bachelor's degree

Job description

CenterPoint Energy, Inc. in Houston, TX, seeks an experienced Digital Content Specialist to develop, manage, and optimize content across internal and external channels in support of company objectives, brand standards, customer experience, and stakeholder communication needs.

You will lead governance of digital content, collaborate with Corporate Communications, Marketing, IT and business units, and use analytics to improve engagement and findability across websites, intranet, email, and other