Senior Digital Communications Strategist

Ppl-Corporation; Allentown (Lehigh County); On-site; USD 85,000 - 125,000; Full time

Job summary

PPL Corporation in Allentown seeks a Senior Digital Communications Specialist to plan, execute, and optimize digital content across web, email, and social channels, ensuring brand standards and strong user experiences. You will lead content strategy, oversee campaign delivery, and collaborate with marketing, creative, editorial, web development, and operations to deliver integrated digital experiences.

The role requires 7+ years in customer or internal communications or related fields and a

Qualifications

• Bachelor's degree in Communications, Marketing, Public/Media Relations, Journalism, Business, Fine Arts, or a related discipline.
• 7+ years of relevant experience in areas such as customer communications, internal communications, marketing, brand management, advertising, media/public relations, or a related field is required. Industry experience is preferred.

Responsibilities

• Lead integrated digital communication across multiple channels, including email campaigns, social media, websites, blogs, digital advertising, and paid search.
• Regularly review, audit, and optimize digital content and communication assets to improve relevance, usability, discoverability, and audience engagement.
• Drive digital communication initiatives that align with organizational priorities, audience engagement goals, and enterprise communication objectives.
• Oversee end-to-end digital content delivery by ensuring accurate, timely, and optimized publishing and distribution across digital platforms and communication systems.
• Serve as a strategic digital communications advisor to internal stakeholders and business leaders by developing targeted communication approaches aligned with organizational goals and audience needs.
• Partner cross-functionally with marketing, communications, creative, editorial, web development, and operational teams to support integrated communication initiatives and digital engagement strategies.
• Develop and present campaign performance reports, actionable insights, and strategic recommendations to leadership and stakeholders.
• Leverage analytics and customer engagement insights to continuously improve digital communication strategies, channel performance, and audience targeting approaches.
• Ensure adherence to governance frameworks by validating compliance with policies, regulatory requirements, and organizational communication standards.
• Guide teams in ensuring content quality, messaging consistency, and compliance of digital communication outputs with legal, regulatory, accessibility, privacy, and organizational requirements.
• May be required to participate in on-call rotations and provide support outside normal business hours for crisis response and/or operational events.

Skills

Digital communications

Campaign management

Analytics

Cross-functional collaboration

Content governance

Education

Bachelor's degree in Communications, Marketing, Public/Media Relations, Journalism, Business, Fine Arts, or another related discipline

Tools

Web analytics

Job description

PPL Corporation in Allentown seeks a Senior Digital Communications Specialist to plan, execute, and optimize digital content across web, email, and social channels, ensuring brand standards and strong user experiences. You will lead content strategy, oversee campaign delivery, and collaborate with marketing, creative, editorial, web development, and operations to deliver integrated digital experiences.

The role requires 7+ years in customer or internal communications or related fields and a