Senior Digital Commerce & Website Experience Lead

Ford Model e U.S.; Dearborn (MI); Hybrid; USD 116,000 - 218,000; Full time

Benefits offered by this job

Medical coverage

Paid time off

Parental leave

Tuition assistance

Vehicle discount

Employee resource groups

Paid holidays

Job summary

Ford Motor Company, within Ford Pro, is seeking a Commercial Website Manager to define, optimize, and scale the FordPro.com experience. You will partner with Product, Marketing, Merchandising, UX, and Engineering to map journeys across Shop, Buy, and Own and to drive high-converting, personalized experiences.

Leverage Adobe Experience Cloud and Salesforce to orchestrate digital merchandising across vehicles, software, charging, maintenance, and financing.

Qualifications

• : Must have 5+ years in digital web/ecommerce/digital merchandising in complex enterprises.
• : 3+ years with the Adobe Suite (AEM, Target, Analytics, AEP).
• : Strong knowledge of Salesforce platforms and web lead routing integration.
• : Deep expertise in web operations, content strategy, customer journey mapping, and CRO.
• : Familiarity with commercial fleet segments and B2B SaaS is a plus.

Responsibilities

• Define, optimize, and scale the end-to-end FordPro.com experience across Shop, Buy, and Own.
• Architect cohesive customer journeys in partnership with Product, Marketing, Merchandising, UX, and Engineering.
• Champion digital merchandising and site optimization across Ford Pro products and services.
• Translate web analytics and user behavior into actionable optimization hypotheses and roadmaps.

Skills

Digital web experience

Ecommerce

Digital merchandising

Web analytics

Conversion rate optimization

Cross-functional leadership

Stakeholder influence

Education

Bachelor's degree or equivalent in Marketing/IS

Tools

Adobe Experience Manager (AEM)

Adobe Target

Adobe Analytics

Audience Manager / AEP

Salesforce Marketing Cloud

Sales Cloud/CRM

Experience Cloud

Commerce Cloud

Job description

Ford Motor Company, within Ford Pro, is seeking a Commercial Website Manager to define, optimize, and scale the FordPro.com experience. You will partner with Product, Marketing, Merchandising, UX, and Engineering to map journeys across Shop, Buy, and Own and to drive high-converting, personalized experiences.

Leverage Adobe Experience Cloud and Salesforce to orchestrate digital merchandising across vehicles, software, charging, maintenance, and financing.