Director, Commercial Website Experience

Ford

Dearborn (MI)

Hybrid

USD 116,000 - 218,000

Full time

7 days ago

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Benefits offered by this job

Medical, dental, vision coverage

Parental leave

Vehicle discount program

Job summary

Ford Motor Company, within Ford Pro, seeks a Commercial Website Manager for FordPro.com. Define, optimize, and scale the end-to-end digital web experience, partnering with Product, Marketing, Merchandising, UX, and Engineering to architect cohesive journeys across Shop, Buy, and Own.

You will champion digital merchandising, site optimization, and cross-pillar integration across Vehicles, Software, Service, and Financing, leveraging Adobe Experience Cloud and Salesforce to drive high-converting,

Qualifications

5+ years in digital web experience, eCommerce, or digital merchandising in complex enterprise environments.
3+ years with Adobe Suite (AEM, Target, Analytics).
Strong knowledge of Salesforce platforms (Marketing Cloud, Sales/Experience/Commerce).
Experience mapping customer journeys Shop, Buy, Own and CRO initiatives.

Responsibilities

Own and drive the digital web experience for FordPro.com across Shop, Buy, and Own.
Lead cross-functional teams including Brand, Sales, Service, Software, UX, and Engineering.
Map and optimize end-to-end customer journeys bridging digital and offline channels.
Drive merchandising across Ford Pro’s Vehicles, Software, Service and Financing offerings.
Lead site optimization, personalization, and A/B/multivariate testing programs.