Manager, Commercial Website

Lincoln Motor Company; Dearborn (MI); Hybrid; USD 116,000 - 218,000; Full time

Benefits offered by this job

Medical, dental, vision and Rx cover

Family care days and parental leave

Vehicle discount program for employees

Tuition assistance

Paid time off and holidays

Employee resource groups

Job summary

Ford Motor Company’s Ford Pro division seeks a Commercial Website Manager to own the end-to-end digital web experience on FordPro.com. You’ll partner with Product, Marketing, UX, and Engineering to craft cohesive customer journeys across Shop, Buy, and Own, while driving conversions and personalization.

The role requires deep CRO, SEO, analytics, and cross-functional leadership, with a hybrid work model and strong compensation. Leadership level 6, salary range stated below.

Qualifications

• 5+ years in digital web experience or eCommerce within enterprise environments.
• 3+ years with Adobe Suite products (AEM, Target, Analytics, AEP).
• Strong knowledge of Salesforce platforms and web lead-routing pipelines.
• Experience mapping digital customer journeys and CRO.

Responsibilities

• Define, optimize, and scale the end-to-end digital web experience across FordPro.com.
• Partner with Product, Marketing, Merchandising, UX, and Engineering to architect cohesive journeys.
• Lead digital merchandising and site optimization across Ford Pro portfolio.

Skills

Digital web experience

Adobe Suite

Salesforce platforms

Web analytics

Cross-functional leadership

Education

Bachelor’s degree in Marketing or Information Systems

Tools

Adobe Experience Manager/AEM

Adobe Target

Adobe Analytics

Audience Manager / AEP

Salesforce Marketing Cloud

Sales Cloud/CRM

Job description

At Ford Motor Company, we believe that freedom of movement drives human progress. Within Ford Pro, we are dedicated to delivering an unmatched, always-on ecosystem of commercial vehicles, software, and service solutions that maximize uptime, lower total cost of ownership, and accelerate productivity for commercial and fleet customers of all sizes.

In this position…

The Commercial Website Manager, FordPro.com is a digital subject matter expert and strategic orchestrator responsible for defining, optimizing, and scaling the end-to-end digital web experience across FordPro.com. Partnering closely with Product, Marketing, Merchandising, UX, and Engineering, this role will architect cohesive customer journeys across the Shop, Buy, and Own lifecycle. You will champion digital merchandising and site optimization across the integrated Ford Pro portfolio—spanning Commercial Vehicles, Software, Charging Solutions, Maintenance/Service, and Commercial Financing. Leveraging enterprise tools like Adobe Experience Cloud and Salesforce, you will ensure FordPro.com delivers high-converting, personalized, and intuitive commercial customer experiences.

You’ll have…

• 5+ years of demonstrated success in digital web experience, eCommerce, or digital merchandising within complex enterprise environments.
• 3+ years of hands‑on and strategic experience working with the Adobe Suite of Products (Adobe Experience Manager/AEM, Adobe Target, Adobe Analytics, Audience Manager / AEP).
• Strong working knowledge of Salesforce platforms (Salesforce Marketing Cloud, Sales Cloud/CRM, Experience Cloud, or Commerce Cloud) and integration with web lead‑routing pipelines.
• Deep subject matter expertise in web operations, always‑on content strategy, digital customer journey mapping (Shop, Buy, Own), and conversion rate optimization.
• Working knowledge of commercial fleet segments (SMB, Regional/Vocational, Enterprise, Municipal/Government) and their specific business and operational drivers.
• Proven track record managing complex merchandising across multi-product ecosystems (e.g., hardware/vehicles, SaaS/software subscriptions, aftermarket services, and financial products).
• Solid understanding of technical SEO, taxonomy/navigation architecture, and website accessibility standards.
• Strong analytical mindset with proven experience translating web analytics and customer behavior data into actionable optimization hypotheses.
• Demonstrated ability to lead cross‑functional teams, manage agency partners, and influence technical and business stakeholders across an organization.
• Bachelor’s degree in Marketing, Information Systems, or equivalent practical experience.

Even better, you may have…

• Automotive experience (ideally commercial / fleet) and B2B SaaS.
• Direct experience managing B2B eCommerce, commercial vehicle configuration, or commercial quoting flows.
• Experience working within an Agile/Scrum product operating model alongside Product teams.
• Agency management experience leading creative and production partners.

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:

• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp‑up programs, subsidized back‑up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
• Paid time off and the option to purchase additional vacation time.

This position is leadership level 6 and ranges from $115,500-$218,100.
Final determination of salary grade will be based on candidate's skills and experience, and base salary will be set within the applicable range according to job scope, responsibility and competitive market value.

Internal applicants: moving into this role may result in an adjustment to your current compensation based on the posted pay range for this role, taking into consideration your qualifications and other relevant factors.

Visa sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.

This position is hybrid with a requirement to be onsite four or more days per week.