Senior Manager, Commercial Website & Digital Merchandising

Lincoln Motor Company; Dearborn (MI); Hybrid; USD 116,000 - 218,000; Full time

Benefits offered by this job

Medical, dental, vision and Rx cover

Family care days and parental leave

Vehicle discount program for employees

Tuition assistance

Paid time off and holidays

Employee resource groups

Job summary

Ford Motor Company’s Ford Pro division seeks a Commercial Website Manager to own the end-to-end digital web experience on FordPro.com. You’ll partner with Product, Marketing, UX, and Engineering to craft cohesive customer journeys across Shop, Buy, and Own, while driving conversions and personalization.

The role requires deep CRO, SEO, analytics, and cross-functional leadership, with a hybrid work model and strong compensation. Leadership level 6, salary range stated below.

Qualifications

• 5+ years in digital web experience or eCommerce within enterprise environments.
• 3+ years with Adobe Suite products (AEM, Target, Analytics, AEP).
• Strong knowledge of Salesforce platforms and web lead-routing pipelines.
• Experience mapping digital customer journeys and CRO.

Responsibilities

• Define, optimize, and scale the end-to-end digital web experience across FordPro.com.
• Partner with Product, Marketing, Merchandising, UX, and Engineering to architect cohesive journeys.
• Lead digital merchandising and site optimization across Ford Pro portfolio.

Skills

Digital web experience

Adobe Suite

Salesforce platforms

Web analytics

Cross-functional leadership

Education

Bachelor’s degree in Marketing or Information Systems

Tools

Adobe Experience Manager/AEM

Adobe Target

Adobe Analytics

Audience Manager / AEP

Salesforce Marketing Cloud

Sales Cloud/CRM

Job description

Ford Motor Company’s Ford Pro division seeks a Commercial Website Manager to own the end-to-end digital web experience on FordPro.com. You’ll partner with Product, Marketing, UX, and Engineering to craft cohesive customer journeys across Shop, Buy, and Own, while driving conversions and personalization.

The role requires deep CRO, SEO, analytics, and cross-functional leadership, with a hybrid work model and strong compensation. Leadership level 6, salary range stated below.