Senior Digital Campaign & Personalization Marketing Manager

Domino's; Ann Arbor (MI); On-site; USD 110,000 - 160,000; Full time

Benefits offered by this job

Paid holidays

Medical, dental, vision

Mental health support

Childcare tuition discounts

Fitness and wellness programs

Fertility benefits

Adoption assistance

401k matching

Stock purchase discount

Company bonus

Job summary

Domino’s is seeking a skilled senior associate digital campaign marketing manager to activate multi-step, multi-channel sequences and personalized campaigns that drive lifetime value. This role sits at the nexus of data science and marketing, delivering personalized experiences across channels.

You will collaborate with data science, marketing, IT, and eCommerce teams to deploy ML-driven personalization, manage cross-functional projects, and report on program performance to Marketing Leadership.

Qualifications

• Bachelor’s degree in business, marketing, or related field.
• 5+ years in developing CRM digital experiences at scale.
• Experience with CRM systems and marketing automation tools.
• Experience activating ML models like Lifetime Value and Next Best Action.
• Digital UX experience in QSR/retail eCommerce is desirable.
• Strong communication and leadership; project management skills.

Responsibilities

• Develop personalization-driven digital customer journeys and campaigns.
• Project manage end-to-end personalization campaigns with cross-functional teams.
• Prepare presentations for Marketing Leadership on program performance.

Skills

CRM campaigns

Digital marketing

Project management

Data-driven marketing

Cross-functional collaboration

Communication

Marketing analytics

Machine learning in marketing

Education

Bachelor’s Degree in business, marketing, or related field

Tools

CRM systems

Marketing automation tools

Job description

Domino’s is seeking a skilled senior associate digital campaign marketing manager to activate multi-step, multi-channel sequences and personalized campaigns that drive lifetime value. This role sits at the nexus of data science and marketing, delivering personalized experiences across channels.

You will collaborate with data science, marketing, IT, and eCommerce teams to deploy ML-driven personalization, manage cross-functional projects, and report on program performance to Marketing Leadership.