Senior Associate Consumer Marketing Manager

Domino's; Ann Arbor (MI); On-site; USD 110,000 - 160,000; Full time

Benefits offered by this job

Paid holidays

Medical, dental, vision

Mental health support

Childcare tuition discounts

Fitness and wellness programs

Fertility benefits

Adoption assistance

401k matching

Stock purchase discount

Company bonus

Job summary

Domino’s is seeking a skilled senior associate digital campaign marketing manager to activate multi-step, multi-channel sequences and personalized campaigns that drive lifetime value. This role sits at the nexus of data science and marketing, delivering personalized experiences across channels.

You will collaborate with data science, marketing, IT, and eCommerce teams to deploy ML-driven personalization, manage cross-functional projects, and report on program performance to Marketing Leadership.

Qualifications

• Bachelor’s degree in business, marketing, or related field.
• 5+ years in developing CRM digital experiences at scale.
• Experience with CRM systems and marketing automation tools.
• Experience activating ML models like Lifetime Value and Next Best Action.
• Digital UX experience in QSR/retail eCommerce is desirable.
• Strong communication and leadership; project management skills.

Responsibilities

• Develop personalization-driven digital customer journeys and campaigns.
• Project manage end-to-end personalization campaigns with cross-functional teams.
• Prepare presentations for Marketing Leadership on program performance.

Skills

CRM campaigns

Digital marketing

Project management

Data-driven marketing

Cross-functional collaboration

Communication

Marketing analytics

Machine learning in marketing

Education

Bachelor’s Degree in business, marketing, or related field

Tools

CRM systems

Marketing automation tools

Job description

Domino’s is a purpose-inspired, performance-driven company powered by exceptional people who are committed to feeding the power of possible—one pizza at a time. Founded in 1960 as a single store in Ypsilanti, Michigan, Domino’s has grown into the largest pizza company in the world, with more than 22,300 stores across 90+ markets. Our success is built on the strength of our people, technology, and franchise system. As a leader in innovation, we continue to transform the pizza and QSR industry while creating opportunities for team members to learn, grow and thrive. If you're ready to make an impact, build a meaningful career and help shape what's next, there's a place for you at Domino's.

Job Description

Domino’s Pizza is seeking a skilled senior associate digital campaign marketing manager to activate on multi-step, multi-channel sequences and personalized campaigns to drive lifetime value. This role will be vital in unlocking Domino’s significant data advantage and accelerating impact of digital channels to drive topline business growth by deploying more relevant, high-value consumer experiences across channels.

Main Responsibilities:

(50%) Develop and lead initiatives for Personalization Digital Customer Journey

• Collaborate with Manager, Personalization and Customer Lifecycle on the strategic roadmap for digital customer journeys and personalization in partnership with Data Sciences, Data Management, Digital Media, Customer Care, and eComm teams
• Partner with data sciences to apply machine-learning models and optimize digital customer journeys and personalization campaigns
• Strategic development of targeted/personalized campaigns aimed at solidifying acquisition and increasing frequency
• Set the strategic roadmap for journey and personalization based eComm features, offers, and enablement
• Partner with decision science on integration of data and data models into personalization campaigns and/or customer journeys
• Collaborate and gather information to assist in creating presentations to Marketing Leadership and other advisory boards regarding program performance or other key updates.
• Maintain working knowledge of Customer Journey best practice, including technical solutions as well as data integration approaches on eComm and marketing channels

(50%) Project Management of Personalization Campaigns & Digital Customer Journeys

• Work with cross-functional groups including MarTech Operations, Data Sciences, Data Management, Media, IT, Marketing, Legal, etc. to develop full project plans tied to multi-channel, multi-step journeys and personalized/targeted campaigns
• Establish key milestones, deadlines and dependencies for each cross-functional team and track cross-functional progress against those deadlines/milestones
• Own the prioritization and implementation of enhancements for journey & personalization based eComm features, offers, and enablement.

Qualifications

• Bachelor’s Degree in business, marketing, or related field
• 5+ years in developing CRM digital experiences at scale
• Digital UX experience within the QSR or retail eCommerce industry is desired
• Experience activating machine-learning models like Lifetime Value and Next Best Action in customer-facing experiences is desired
• Familiarity with online marketing tools including CRM systems and marketing automation tools.
• Self-starter with high focus on team success across function
• Strong written and verbal communication skills
• Strong project management and leadership ability
• Ability to sift through data/insights and translate into effective marketing activation plans
• Proven ability to drive change and adapt quickly

Additional Information

Benefits:

• Paid Holidays and Vacation
• Medical, Dental & Vision benefits that start on the first day of employment
• No-cost mental health support for employee and dependents
• Childcare tuition discounts
• No-cost fitness, nutrition, and wellness programs
• Fertility benefits
• Adoption assistance
• 401k matching contributions
• 15% off the purchase price of stock
• Company bonus

All your information will be kept confidential according to EEO guidelines.