Senior Marketing Tech Ops Lead: SFMC Campaign Activation

Domino's; Ann Arbor (MI); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Paid Holidays and Vacation

Medical, Dental & Vision benefits

No-cost mental health support

Childcare tuition discounts

No-cost fitness, nutrition, and well‑n

Fertility benefits

Adoption assistance

401k matching contributions

15% off the purchase price of stock

Company bonus

Job summary

Domino's is seeking a Senior Marketing Technology Operations Specialist to lead the end-to-end activation of digital campaigns in Salesforce Marketing Cloud and related platforms. You’ll ensure accurate setup, data alignment, and efficient processes through collaboration with Marketing, Data, and Technology teams.

The role emphasizes platform health, data readiness, and cross-team coordination to drive reliable campaign execution and continuous platform evolution.

Qualifications

• Bachelor’s degree in business, marketing, or related field.
• 4+ years of experience in campaign operations, marketing technology, CRM, or similar roles.
• Experience with enterprise marketing automation platforms (e.g., Salesforce Marketing Cloud).
• Hands-on experience building and executing campaigns within enterprise marketing platforms.
• Strong organizational, problem-solving, and cross-functional coordination skills.
• Ability to manage multiple priorities and navigate ambiguity across teams and systems.
• Experience with marketing, data, and agency partners.
• Attention to detail and commitment to high-quality execution.

Responsibilities

• Build and execute campaigns in Salesforce Marketing Cloud on a targeted basis with complex use cases and troubleshooting.
• Establish and uphold standards for campaign setup, QA, and data readiness.
• Validate campaign setup across workflows to ensure alignment and risk identification.
• Partner with agency teams to define requirements and ensure activation standards.
• Monitor campaign execution and coordinate issue resolution across teams.
• Identify gaps in campaign setup, data inputs, or orchestration logic and drive alignment to resolve them.
• Escalate issues and track resolution across internal and external teams.
• Monitor health of activation environments and upstream data inputs.
• Ensure audience data is accurate, available, and aligned with campaign needs.
• Validate inputs into activation platforms and communicate cross-system dependencies.
• Provide SME guidance on activation processes and document QA standards and guidelines.
• Enable cross-functional teams with clear activation timelines and requirements.
• Identify opportunities to improve workflows and efficiency across activation processes.
• Contribute to evolving activation processes and supporting technologies.

Skills

Campaign operations

Salesforce Marketing Cloud

CRM

Cross-functional coordination

Data workflows

Platform health

Education

Bachelor’s degree in business, marketing, or related field

Tools

Salesforce Marketing Cloud

Job description

Domino's is seeking a Senior Marketing Technology Operations Specialist to lead the end-to-end activation of digital campaigns in Salesforce Marketing Cloud and related platforms. You’ll ensure accurate setup, data alignment, and efficient processes through collaboration with Marketing, Data, and Technology teams.

The role emphasizes platform health, data readiness, and cross-team coordination to drive reliable campaign execution and continuous platform evolution.