Senior Marketing Technology Specialist

Domino's

Ann Arbor (MI)

On-site

USD 90,000 - 130,000

Full time

14 days+

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Benefits offered by this job

Paid Holidays and Vacation

Medical, Dental & Vision benefits

No-cost mental health support

Childcare tuition discounts

No-cost fitness, nutrition, and well‑n

Fertility benefits

Adoption assistance

401k matching contributions

15% off the purchase price of stock

Company bonus

Job summary

Domino's is seeking a Senior Marketing Technology Operations Specialist to lead the end-to-end activation of digital campaigns in Salesforce Marketing Cloud and related platforms. You’ll ensure accurate setup, data alignment, and efficient processes through collaboration with Marketing, Data, and Technology teams.

The role emphasizes platform health, data readiness, and cross-team coordination to drive reliable campaign execution and continuous platform evolution.

Qualifications

Bachelor’s degree in business, marketing, or related field.
4+ years of experience in campaign operations, marketing technology, CRM, or similar roles.
Experience with enterprise marketing automation platforms (e.g., Salesforce Marketing Cloud).
Hands-on experience building and executing campaigns within enterprise marketing platforms.
Strong organizational, problem-solving, and cross-functional coordination skills.
Ability to manage multiple priorities and navigate ambiguity across teams and systems.
Experience with marketing, data, and agency partners.
Attention to detail and commitment to high-quality execution.

Responsibilities

Build and execute campaigns in Salesforce Marketing Cloud on a targeted basis with complex use cases and troubleshooting.
Establish and uphold standards for campaign setup, QA, and data readiness.
Validate campaign setup across workflows to ensure alignment and risk identification.
Partner with agency teams to define requirements and ensure activation standards.
Monitor campaign execution and coordinate issue resolution across teams.
Identify gaps in campaign setup, data inputs, or orchestration logic and drive alignment to resolve them.
Escalate issues and track resolution across internal and external teams.
Monitor health of activation environments and upstream data inputs.
Ensure audience data is accurate, available, and aligned with campaign needs.
Validate inputs into activation platforms and communicate cross-system dependencies.
Provide SME guidance on activation processes and document QA standards and guidelines.
Enable cross-functional teams with clear activation timelines and requirements.
Identify opportunities to improve workflows and efficiency across activation processes.
Contribute to evolving activation processes and supporting technologies.

Skills

Campaign operations

Salesforce Marketing Cloud

CRM

Cross-functional coordination

Data workflows

Platform health

Education

Bachelor’s degree in business, marketing, or related field

Tools

Salesforce Marketing Cloud

Job description

Domino’s is a purpose-inspired, performance-driven company powered by exceptional people who are committed to feeding the power of possible—one pizza at a time. Founded in 1960 as a single store in Ypsilanti, Michigan, Domino’s has grown into the largest pizza company in the world, with more than 22,300 stores across 90+ markets. Our success is built on the strength of our people, technology, and franchise system. As a leader in innovation, we continue to transform the pizza and QSR industry while creating opportunities for team members to learn, grow and thrive. If you're ready to make an impact, build a meaningful career and help shape what's next, there's a place for you at Domino's.

Job Description

Domino’s Pizza is seeking a Senior Marketing Technology Operations Specialist to lead and continuously improve the execution of owned digital marketing channels (email, push, SMS) within Salesforce Marketing Cloud and supporting marketing technology platforms, with flexibility as tools evolve. This role ensures campaigns are accurately set up, data is aligned, and processes run efficiently through strong cross-functional coordination across Marketing, Data, and Technology teams. This is not a pure campaign execution role. It is responsible for ensuring reliable end-to-end campaign activation, including platform setup and the upstream and downstream data flows that enable it. While agency partners support campaign production at scale, this role ensures campaigns are set up for success through clear requirements, defined standards, and effective cross-team coordination, and supports ongoing platform evolution.

General Responsibilities

(60%) Campaign Activation & Orchestration

Build and execute campaigns in Salesforce Marketing Cloud (or comparable platforms) on a targeted basis (e.g., complex use cases, troubleshooting, gap coverage), while ensuring agency-built campaigns align to defined standards
Establish and uphold standards for campaign setup, QA, and data readiness
Validate campaign setup across internal and agency workflows to ensure alignment and identify risks prior to launch
Partner with agency teams to define requirements, align on build approach, and ensure adherence to activation standards
Monitor campaign execution to identify issues, elevate risks, and coordinate resolution
Identify gaps in campaign setup, data inputs, or orchestration logic and drive alignment to resolve them
Escalate and track issues through resolution, coordinating across follow-through across internal and external teams

(25%) Platform Health & Activation Readiness

Monitor and maintain the health of campaign activation environments, including Salesforce Marketing Cloud (or comparable platforms) and upstream data inputs (e.g., audience pipelines, attributes, consent signals)
Partner with data and engineering teams to ensure audience data is accurate, available, and aligned with campaign needs
Validate inputs into activation platforms (e.g., segments, attributes, flags) to ensure readiness for execution Identify and communicate cross-system dependencies (e.g., data availability, consent, ID alignment) that may impact performance
Support resolution of issues impacting campaign execution

(15%) Operational Excellence & Enablement

Serve as a subject matter expert on campaign activation processes, including Salesforce Marketing Cloud and supporting data workflows
Develop and maintain documentation, QA standards, and activation guidelines to support consistent execution
Enable cross-functional teams by providing clarity on activation processes, timelines, and requirements
Identify opportunities to improve workflows, reduce friction, and improve efficiency across activation processes
Contribute to the evolution of campaign activation processes and supporting technologies to improve scalability and efficiency over time

Qualifications

Bachelor’s degree in business, marketing, or related field
4+ years of experience in campaign operations, marketing technology, CRM, or similar roles
Experience working with enterprise marketing automation platforms (e.g., Salesforce Marketing Cloud or comparable platforms)
Hands‑on experience building and executing campaigns within enterprise marketing platforms
Strong organizational, problem‑solving, and cross‑functional coordination skills
Ability to manage multiple priorities and navigate ambiguity across teams and systems
Experience working with marketing, data, and agency partners
Strong attention to detail and commitment to high-quality execution

Preferred Qualifications

Salesforce Marketing Cloud certifications (e.g., Email Specialist, Developer)
Experience working within multi-platform marketing or data ecosystems
Familiarity with customer data platforms (CDPs), audience pipelines, or marketing data environments
Experience supporting platform implementations, migrations, or transitions
Experience working in environments with evolving tools, processes, or platform transitions

Additional Information

Benefits: