Senior Digital Personalization Campaigns Manager

Domino's; Ann Arbor Charter Township (MI); On-site; USD 90,000 - 140,000; Full time

Benefits offered by this job

Paid Holidays and Vacation

Medical, Dental & Vision benefits

No-cost mental health support

Childcare tuition discounts

401k matching contributions

Job summary

Domino’s is seeking a Senior Associate Digital Campaign Marketing Manager to activate multi-step, multi-channel sequences and personalized campaigns that drive lifetime value. This role unlocks Domino’s data advantage and accelerates the impact of digital channels to grow topline by delivering relevant consumer experiences across channels.

In this role you will lead personalization initiatives and manage cross-functional projects with MarTech, Data Sciences, IT, and Marketing, shaping the

Qualifications

• Bachelor’s Degree in business, marketing, or related field.
• 5+ years in developing CRM digital experiences at scale.
• Digital UX experience in the QSR or retail eCommerce industry is desired.
• Experience activating ML models like Lifetime Value and Next Best Action in customer experiences is desired.
• Familiarity with CRM systems and marketing automation tools.
• Strong written and verbal communication skills and leadership ability.

Responsibilities

• Develop and lead initiatives for personalization of digital customer journeys.
• Collaborate with Data Sciences and other teams to apply ML models to campaigns and journeys.
• Strategize targeted/personalized campaigns to solidify acquisition and increase frequency.
• Plan roadmaps for journey and personalization-based eComm features, offers, and enablement.
• Present program performance to Marketing Leadership and advisory boards.

Skills

CRM systems

Marketing automation

Digital customer journeys

Personalization campaigns

Project management

Cross-functional collaboration

MarTech platforms

Education

Bachelor's degree in business/marketing or related field

Tools

MarTech platforms

Job description

Domino’s is seeking a Senior Associate Digital Campaign Marketing Manager to activate multi-step, multi-channel sequences and personalized campaigns that drive lifetime value. This role unlocks Domino’s data advantage and accelerates the impact of digital channels to grow topline by delivering relevant consumer experiences across channels.

In this role you will lead personalization initiatives and manage cross-functional projects with MarTech, Data Sciences, IT, and Marketing, shaping the