Senior Demand Partnerships Lead, Ad Tech & Programmatic

TAPP Film; United States; On-site; USD 240,000 - 350,000; Full time

Benefits offered by this job

Health plans

401(k) match

Stock options

Disability programs

Health savings account

Flexible spending accounts

Family-forming benefits

Paid time off

Job summary

Netflix is seeking a Demand Partnerships Lead to oversee and grow our DSP partnerships across the UCAN region (US and Canada). The role combines commercial execution with analytical thinking to maximize revenue from programmatic partnerships and deliver measurable business value.

You will own partner management, negotiate long-term commitments, and collaborate with Sales, Product, Marketing, and Legal to ensure successful execution and growth in a fast-paced environment.

Qualifications

• 8+ years in partnerships, ad tech or data strategy with revenue-driven deals.
• Direct experience managing named DSP relationships and onboarding partners.
• Established network in streaming/CTV and programmatic advertising.
• Ability to manage partnership economics including ROI analysis and performance reporting.
• Bridge technical and commercial teams; translate complex concepts into business impact.
• Strong communication and storytelling to influence stakeholders and drive alignment.
• Understanding of privacy-first advertising and industry regulations.

Responsibilities

• Own the ongoing management of Netflix's DSP partners in UCAN, driving strategy and performance.
• Develop Joint Business Plans with partners and manage commercialization and go-to-market ROI models.
• Lead negotiations and secure long-term partnership commitments with internal teams as a senior advisor.
• Build business cases for new opportunities, evaluating strategic fit, costs and growth potential.
• Collaborate cross-functionally with Sales, Product, Marketing, Measurement, Legal, etc., for seamless execution.
• Own performance reporting and trend analysis across DSP partnerships to guide investments.
• Identify and close new demand-side partnerships to accelerate deal velocity.
• Stay ahead of industry trends and whitespace opportunities to evaluate new partnerships.
• Serve as a resource on regional DSP partnerships to educate internal stakeholders.

Skills

Partnerships & ad tech

Programmatic advertising

Revenue management

Data analysis

Cross-functional collaboration

Job description

Netflix is seeking a Demand Partnerships Lead to oversee and grow our DSP partnerships across the UCAN region (US and Canada). The role combines commercial execution with analytical thinking to maximize revenue from programmatic partnerships and deliver measurable business value.

You will own partner management, negotiate long-term commitments, and collaborate with Sales, Product, Marketing, and Legal to ensure successful execution and growth in a fast-paced environment.