Demand Partnerships Lead, Sales Solutions (UCAN)

confidential; United States; On-site; USD 240,000 - 350,000; Full time

Benefits offered by this job

Health plans

401(k) match

Stock options

Disability programs

Health savings account

Flexible spending accounts

Family-forming benefits

Paid time off

Job summary

Netflix is seeking a Demand Partnerships Lead to oversee and grow our DSP partnerships across the UCAN region (US and Canada). The role combines commercial execution with analytical thinking to maximize revenue from programmatic partnerships and deliver measurable business value.

You will own partner management, negotiate long-term commitments, and collaborate with Sales, Product, Marketing, and Legal to ensure successful execution and growth in a fast-paced environment.

Qualifications

• 8+ years in partnerships, ad tech or data strategy with revenue-driven deals.
• Direct experience managing named DSP relationships and onboarding partners.
• Established network in streaming/CTV and programmatic advertising.
• Ability to manage partnership economics including ROI analysis and performance reporting.
• Bridge technical and commercial teams; translate complex concepts into business impact.
• Strong communication and storytelling to influence stakeholders and drive alignment.
• Understanding of privacy-first advertising and industry regulations.

Responsibilities

• Own the ongoing management of Netflix's DSP partners in UCAN, driving strategy and performance.
• Develop Joint Business Plans with partners and manage commercialization and go-to-market ROI models.
• Lead negotiations and secure long-term partnership commitments with internal teams as a senior advisor.
• Build business cases for new opportunities, evaluating strategic fit, costs and growth potential.
• Collaborate cross-functionally with Sales, Product, Marketing, Measurement, Legal, etc., for seamless execution.
• Own performance reporting and trend analysis across DSP partnerships to guide investments.
• Identify and close new demand-side partnerships to accelerate deal velocity.
• Stay ahead of industry trends and whitespace opportunities to evaluate new partnerships.
• Serve as a resource on regional DSP partnerships to educate internal stakeholders.

Skills

Partnerships & ad tech

Programmatic advertising

Revenue management

Data analysis

Cross-functional collaboration

Job description

At Netflix, our mission is to entertain the world. Together, we are writing the next episode - pushing the boundaries of storytelling, global fandom and making the unimaginable a reality. We are a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting-edge technology. Come be a part of what's next.

About The Role

We are seeking a motivated, commercially minded Demand Partnerships Lead to manage and grow Netflix's demand partnerships across the US and Canada. This person will own the day-to-day management of our DSP partners to expand our programmatic footprint. The ideal candidate has a strong background in ad tech, with hands-on expertise in programmatic advertising and a track record of owning revenue-driving partner relationships. This role blends commercial execution with analytical thinking to build and sustain partnerships that deliver measurable business value.

Key Responsibilities

• Own the ongoing management of Netflix's current DSP partners in UCAN - serving as the primary point of contact, driving partner strategy and performance, and deepening the relationship over time.
• Develop Joint Business Plans with partners and manage the financial performance of commercialization and go-to-market efforts; contribute to ROI models; track spend and returns; and ensure initiatives are structured for sustainable value creation.
• Lead high-stakes negotiations and secure long-term partnership commitments, acting as a senior advisor to internal sales teams on DSP capabilities and best practices.
• Build business cases for new opportunities, incorporating strategic fit, cost-benefit analysis, and growth potential.
• Collaborate cross-functionally with internal teams (Sales, Product, Marketing, Measurement, Legal, etc.) to ensure seamless partnership execution and alignment with regional strategy.
• Own performance reporting and trend analysis across DSP partnerships, using data-driven insights to guide investment decisions, performance optimization, and renewal strategies.
• Identify, pursue, and close new demand-side partnerships leveraging market relationships to accelerate deal velocity.
• Stay ahead of industry trends and emerging technologies, identifying whitespace opportunities to proactively evaluate new partnerships.
• Serve as a knowledgeable resource on regional DSP partnerships, supporting and educating internal stakeholders.

Qualifications

• 8+ years of experience in partnerships, digital media, ad tech, or data strategy, with proven expertise in commercial deal management across DSPs, SSPs, and/or programmatic partners.
• Direct experience managing named DSP relationships, including onboarding new partners, negotiating complex agreements, and growing existing partnerships.
• Established network within the streaming/CTV and programmatic advertising ecosystem.
• Ability to manage partnership economics - including investment tracking, ROI analysis, and performance reporting.
• Skilled at bridging technical and commercial teams, translating complex technical concepts into clear business impact.
• Experience working across sales, technical sales, or business operations functions.
• Understanding of data clean room use cases and their application to partnerships.
• Strong communication and storytelling skills, with the ability to influence stakeholders and drive cross-functional alignment.
• Solid understanding of privacy-first advertising and relevant industry regulations.
• Highly analytical, with the ability to assess partner performance, optimize investments, and drive measurable results in a fast-paced environment.

Generally, our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $240,000.00 - $350,000.00.

Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more details about our Benefits here.

Netflix is a unique culture and environment. Learn more here.

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.