Senior Demand Generation Specialist

Servedwithhonor; United States; Remote; USD 90,000 - 100,000; Full time

Job summary

A leading company in the digital marketing space seeks a Senior Demand Generation Specialist to strategize and execute multi-channel marketing programs. The role involves managing substantial media budgets and optimizing campaigns across platforms like Google, LinkedIn, and social media. The ideal candidate will have over 6 years of experience in digital marketing and a proven ability to drive pipeline revenue through data-driven strategies.

Benefits

Healthcare: PPO and HSA plans

401(k) with up to 3% employer match

30 Days Paid Time Off (PTO)

Short and Long-Term Disability insurance

Paid Parental Leave

Qualifications

• 6+ years’ experience in digital marketing, paid media or demand generation roles.
• Successful track record of planning and launching marketing campaigns.
• Strong proficiency with digital media campaign management.

Responsibilities

• Owns and optimizes large-scale media budgets to drive campaign performance.
• Strategizes and manages integrated paid user acquisition campaigns.
• Monitors and analyzes campaign performance to provide actionable insights.

Skills

Data-driven approach

Copywriting

Paid media management

Cross-functional communication

Education

Bachelor's degree in Marketing or relevant field

Tools

Marketing automation tools

CRM tools

Job description

Senior Demand Generation Specialist
Location: 100% Remote (US Only)
Compensation: $90,000-100,000
Reports to: Manager of Digital Analytics

The Senior Demand Generation Specialist will be responsible for the strategy and execution of marketing & advertising programs that capture and nurture leads across multiple channels, including digital advertising, retargeting ad campaigns, targeted social advertising, and cooperative marketing with partners. Responsible for the design, planning, management, and optimization of integrated digital marketing campaigns across multiple channels to generate pipeline revenue.

What you will do:

• Strategizes, designs, launches, and manages integrated paid user acquisition campaigns across multiple digital channels, including Google Ads (Search, Display, YouTube), Meta (Facebook & Instagram), LinkedIn, TikTok, and retargeting platforms.

• Owns and optimizes large-scale media budgets, with a strong focus on driving efficiency through CPA, ROAS, and overall campaign performance.

• Monitors, analyzes, and reports on campaign performance across relevant KPIs impressions, clicks, web traffic, video views, downloads, leads, MQLs, SQLs, CQLs, sales conversations, and revenue—providing actionable insights to stakeholders.

• Collaborates with cross-functional teams including marketing, sales, technology, creative, and operations to align demand generation efforts and develop cohesive, revenue-driven strategies.

• Uses data, analytics, and A/B testing to continuously refine bidding strategies, audience targeting, creative messaging, and landing page performance.

• Researches and pilots emerging platforms and advertising technologies to diversify media mix and reduce single-channel dependency

• Guides the development of high-performing static and video ad assets and their landing pages in collaboration with creative teams, ensuring messaging aligns with campaign goals and audience needs.

• Builds and maintains accurate tracking infrastructure using tools like Google Tag

• Manager, UTM parameters, and pixel implementations to ensure proper attribution and measurement.

• Conducts market, competitor, and customer research to identify growth opportunities and inform campaign strategies.

• Maintains ownership of paid media budgets and forecasting, with regular performance audits to identify and resolve inefficiencies and roadblocks in the demand generation process.

• Stays current on industry trends, tools, and best practices to continuously evolve performance marketing strategies.

• Provides training and support to team members on demand generation best practices and tools as needed

• Other duties as assigned

What you will bring:

• 6+ years’ experience in digital marketing, paid media or demand generation roles

• Hands-on execution, management, measurement, optimization of digital media campaigns

• Successful track record of planning and launching marketing campaigns and ability to identify and implement scalable process improvements using a data-driven approach

• Ability to effectively inspire, influence and communicate cross-functionally across all levels of management, and work on multiple projects simultaneously in a fast-paced, dynamic environment

• Extremely data-driven and committed to experimenting towards measurable results

• Strong copywriting skills

• Strong proficiency with marketing automation and CRM tools

• Experience with post-click optimization and creating landing pages

Required Qualifications:

• Bachelor's degree in Marketing or relevant field

• 6+ years of digital marketing experience

• 6+ years of experience creating and managing paid ad campaigns on Facebook, Instagram, Google, YouTube, TikTok, etc.

Compensation and Benefits:

Along with competitive pay, full-time employees are eligible for the following benefits:

• Healthcare: PPO and HSA plans

• Retirement: 401(k) with up to 3% employer match

• Flexible Spending: Health Savings Account (HSA) & Flexible Spending Accounts (FSA)

• Paid Time Off: 30 Days Paid Time Off (PTO), plus 12 paid holidays, including Christmas closure

• Insurance: Short and Long-Term Disability, Life Insurance

• Family & Medical Leave: Paid Parental Leave, Military Leave, and Bereavement Leave

• Other Benefits: Employee discounts, Jury Duty Pay, Time-Off to Vote, and more

This position is NOT APPLICABLE to residents of: Alabama, California, Colorado, Kentucky, Montana, New York, North Dakota, Ohio, Oregon, Washington, Wyoming.

Served with Honoris an Equal Opportunity Employer and does not discriminateon the basis ofrace, color, religion, sex, national origin, age, marital status,disabilityor anyother basis prohibited bylaw.