Demand Generation Program Specialist/Manager – Marketo (Remote)

Stage 4 Solutions; United States; Remote; USD 80,000 - 100,000; Full time

Job summary

A leading global B2B technology company is seeking a Demand Generation Program Specialist/Manager. This remote role involves managing the execution of marketing campaigns in Marketo, ensuring quality and compliance, and optimizing performance. Ideal candidates will have hands-on experience with marketing technology, strong project management skills, and a data-driven mindset to improve engagement strategies.

Benefits

Health benefits

401K

Qualifications

• 2+ years as a Marketing manager in large, global B2B technology companies.
• Experience in project management and handling high volume intake requests.
• Hands-on experience in creating, managing, deploying and reporting on campaigns.

Responsibilities

• Manage execution, optimization, and reporting of marketing campaigns in Marketo.
• Build and manage the full lifecycle of campaigns: build, edit, test, launch, report, and optimize.
• Ensure all email campaigns comply with current opt-in laws and best practices.

Skills

Analytical skills

Project management

Time management

Email optimization

A/B testing

Education

Bachelor’s degree in business, marketing or equivalent

Tools

Adobe Marketo Engage

Salesforce

HTML/CSS

Adobe Creative Cloud

Job description

Demand Generation Program Specialist/Manager – Marketo (Remote)

Demand Generation Program Specialist/Manager – Marketo (Remote)

We are looking for a Marketing Program Specialist for a large global B2B technology company. This role will manage execution, optimization, and reporting of marketing campaigns in Marketo, including email programs, events, forms & engagement programs. This work will include the end-to-end process of Marketo program creation, asset localization, execution, and reporting, including working with business stakeholders, creating target segment lists, creating emails, A/B testing and optimization, sending proofs and final emails, ensuring accurate attribution/tracking, and delivering systematic reporting.

This is a 6 month contract – 40 hours/week remote in the US.

This is a W2 role with Stage 4 Solutions. Health benefits and 401K are offered.

Responsibilities

• Manage incoming execution requests for digital campaigns supporting global marketing.
• Assist in delivering demand generation campaigns to support the marketing programs.
• Work closely with global and cross-functional team members as well as outside vendors.
• Initiate & manage asset translations.
• Build and manage the full lifecycle of campaigns in Marketo: build, edit, test, launch, report, and optimize.
• Provide creative, strategic insight and direction regarding copy and content approaches, call to action, and promotional strategies leveraging industry best practices and performance reports.
• Ensure QA standards and protocols are being met prior to campaign launches.
• Collect and use data to inform new campaigns and the evaluation of existing campaigns: measure, analyze, and report campaign performance to internal stakeholders. Make recommendations to optimize performance.
• Recommends and implements segmentation best practices.
• Test and refine new marketing approaches to reach and engage key audiences. Work to minimize list decay and unsubscribes while increasing the productivity of our email sends.
• Ensure all email campaigns comply with current opt-in laws, industry best practices, and are relevant to our target demographic.
  
  

Requirements

• 2+ years as a Marketing manager in large, global B2B technology companies
• 2+ years of relevant experience in Adobe Marketo Engage.
• Expertise with CRM applications such as Salesforce.
• Hands-on experience on HTML/CSS email design, Adobe Creative Cloud (Dreamweaver, Photoshop) understanding of email client compatibilities.
• Hands-on experience in creating, managing, deploying and reporting on campaigns.
• Knowledge of privacy, email regulations and best practices.
• Experience with A/B testing and email optimization for conversion and engagement.
• Excellent analytical, organizational, project management, and time management skills.
• Experience thinking through strategy as much as executing.
• Experience performing testing and QA of email in multiple browsers and clients.
• Experience in project management and handling high volume intake requests from global teams.
• Bachelor’s degree in business, marketing, or equivalent experience
  
  

Please submit your resume to our network at https:www.stage4solutions.com/careers (please apply to the Demand Generation Program Specialist/Manager – Marketo (Remote) position).

Please feel free to forward this project opening to others you think may be interested.

Stage 4 Solutions is an equal-opportunity employer. We celebrate diversity and are committed to providing employees with an inclusive environment that is free of discrimination and harassment. All employment decisions are based on the job requirements and candidates’ qualifications, without regard to race, color, religion/belief, national origin, gender identity, age, disability, marital status, genetic information, or other applicable legally protected characteristics.

Total Compensation: $50-$80/hr.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Contract

Job function

• Job function

  Other

• Industries

  Business Consulting and Services

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