Senior Demand Generation Specialist Minneapolis, MN

When I Work, Inc.; Minneapolis (MN); On-site; USD 85,000 - 95,000; Full time

Job summary

Join a forward-thinking company as a Senior Demand Generation Specialist, where you'll leverage your expertise in paid media to drive leads and revenue. You'll manage substantial budgets, optimize campaigns across various channels, and collaborate with a dynamic team of marketers and data scientists. This role is perfect for someone passionate about improving marketing performance and eager to contribute to a mission-driven organization. Enjoy a flexible work environment and a comprehensive benefits package while making a significant impact in the marketing landscape.

Benefits

Professional Development Allowance

Paid Parental Leave

Health and Dental Coverage

Paid Vacation and Holidays

Flexible Work Environment

Volunteer Time Off

401(k) Match

Monthly Commuter Stipend

Casual Dress Code

Dynamic and Dedicated Team

Qualifications

• 5+ years of marketing experience with 2+ years in paid media.
• Strong proficiency in Google AdWords and Bing Ads.
• Experience in SaaS marketing and B2B acquisition.

Responsibilities

• Manage multi-million dollar budget for paid media campaigns.
• Optimize ad copy, landing pages, and ad spend for performance.
• Collaborate with cross-functional teams to drive marketing success.

Skills

Paid Media Campaign Management

Google AdWords

Bing Ads

Data Analysis

Critical Thinking

Excel (Pivot Tables)

Education

Bachelor's Degree in Marketing or Related Field

Tools

Google Suite

Bid Management Platforms

Affiliate Marketing Platforms

Job description

At When I Work, everything we do starts with a mission to help hourly teams work better together. We deliver on that mission by making hourly workforce management - scheduling, time tracking, shift trading, team messaging, and more - easy and straightforward for managers and employees alike.

The marketing team at When I Work is at the core of how our customers find us and why they buy our products. When you join this team, you are joining a group of dynamic, creative, and innovative professionals who like to work in a positive environment while also challenging and supporting each other in a highly functional team. You will get a best-in-class marketing experience using innovative marketing strategies and tools.

What You’ll Do

As a Senior Demand Generation Specialist, you will work with external partners and the internal Demand Generation team to drive leads, and ultimately revenue, by planning, executive, and optimizing paid media campaigns. You will continually maximize our returns from the millions of dollars we invest in paid search, social, display, and affiliate channels, as well as test and optimize our ad copy, landing pages and ad spend. You will collaborate with a cross-functional group of marketers, developers, and data scientists to improve and drive performance. You will help to identify target audiences of potential customers who would be a good fit for When I Work, and help design programs to market to and acquire those audiences. In this role you will:

• Help manage a multi-million dollar budget, owning performance of specific channels and working to meet target customer acquisition costs while continuing to drive revenue for the business.
• Ensure that paid media campaigns are aligning with the overall business strategy and objectives
• Act as a subject matter expert in paid search marketing, responsible for strategy and best-practices to drive improved performance, supporting all marketing and digital channel efforts to ensure a consistent approach to winning in paid search
• Evaluate current SEM account set up, developing new strategies to increase performance, and proactively presenting those to internal planning teams as required.
• Make daily, weekly and monthly optimizations including evaluation of ad copy, ad formats, and ad groups as well as implementing negative keywords and bidding strategies.
• Optimize existing affiliate partnerships, and help to launch and grow new affiliate relationships.
• Identify target audiences for outbound marketing motions and design campaigns to make those audiences aware and interested in When I Work as a solution.
• Manage and execute landing page, creative, and ad copy testing. Work with the creative team to ideate and execute new tests
• Create and maintain reporting on program performance and test results for owned paid channels
• Continue to expand your knowledge and skillsets in your areas of responsibility and others
• Stay informed on trends and changes in the search and social advertising space

Who You Are

You are a highly curious and inquisitive marketing professional eager to put your paid media experience to use at a customer-centric and mission-driven company. You have a passion for continually working to improve performance of demand generation efforts, and are never satisfied with simply maintaining the status quo. You enjoy digging into the story the data is telling with a knack for coming up with creative ideas to optimize and increase performance.

Experience and Skills Needed

• 5+ years foundational marketing experience with at least 2 years experience managing paid media campaigns in an in-house or agency role
• Advanced knowledge of Google suite, bid management/optimization platforms, and/or affiliate marketing platforms
• Strong proficiency and understanding of Google AdWords, Bing ads, and/or Apple search ads
• Excellent critical thinking and analytical skills; ability to analyze and interpret large data sets
• High attention to detail and accuracy
• Advanced Excel knowledge, including pivot tables
• Experience in marketing at a SaaS company and/or in B2B acquisition

What Would be Awesome to Have

• Experience at a startup or in a growth-driven atmosphere
• SQL familiarity - expertise is not required
• A/B testing experience

What’s In It For You

At When I Work, your base pay is one part of your total compensation package. Actual base pay will depend on your job-related skills, qualifications, experience, and location, and other factors. For Minnesota based roles, the base salary hiring range for this position is between $85,000 - 95,000 USD. Other benefits include:

• Professional development allowance
• Paid parental leave
• Health and dental coverage for a fraction of the cost of other employers
• Paid vacation and holidays
• Flexible work environment
• Volunteer time off
• 401(k) match
• Hybrid office, includes a monthly commuter stipend
• Casual dress code
• Dynamic and dedicated team

We believe actions speak louder than words. Every encounter with our people and products should be memorable and helpful. Challenges are exciting, failure is how we learn, and we all have an entrepreneurial spirit. Building an inclusive and equitable workplace isn’t lip service. We invest our time and our money in organizations that are not only working to diversify the current jobscape, but also investing in the future of talent. We’re motivated by a strong, innovative, and passionate work culture and we’re constantly searching for ways to improve and get shift done.

Whether you’re a perfect match or not, if it sounds like a good fit, we encourage you to apply.

The tech industry is notorious for its lack of diverse representation, and we're aware of the research showing that historically underrepresented groups are less likely to apply to a job if they don't believe that they meet all of the criteria. Are you hesitant to submit an application because you're not sure if you check every box? Apply anyway! We would love to hear from you and figure out what you can add to the culture here at When I Work.

We’d love to talk to you! Please submit the following to apply:

• Resume (including months/years of employment for each position).
• an overview of your existing experience
• a convincing reason why you’d like to work at When I Work.

*Must already be authorized to work in the United States or Canada on a full-time basis for any employer.

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