Demand Generation Specialist

Dealers United, LLC; United States; Remote; USD 80,000 - 95,000; Full time

Job summary

Join a leading company in automotive digital advertising as a Demand Generation Marketer. This pivotal role involves crafting strategic campaigns to drive high-quality leads and support sales growth. Collaborate with a dynamic marketing team and utilize innovative tools to impact revenue positively.

Benefits

Medical insurance

Vision insurance

401(k)

PTO

Career growth opportunities

Collaborative, fast-paced team

Direct impact on company revenue

Qualifications

• 5+ years in demand generation, lifecycle marketing, or B2B campaign management.
• Strong command of campaign planning and lead metrics.
• Working knowledge of HubSpot or similar CRM.

Responsibilities

• Develop and execute marketing campaigns to generate leads.
• Launch and optimize integrated campaigns across multiple channels.
• Manage lead scoring and nurturing workflows.

Skills

Demand generation

Lifecycle marketing

B2B campaign management

Lead funnel metrics

Email campaigns

Webinars

Lead nurture flows

Content creation

Education

5+ years in marketing

Tools

HubSpot

WordPress

Slack

Google Workspace

Monday.com

Job description

1 month ago Be among the first 25 applicants

This range is provided by Dealers United. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$80,000.00/yr - $95,000.00/yr

Direct message the job poster from Dealers United

Save time, cut costs, & sell more cars with Automotive SEO + SEM + Social Ads

Location: Remote (U.S. based)

Employment Type: Full-Time

Reports To: VP of Marketing

About Dealers United

At Dealers United, we help automotive dealers and home service providers drive more sales through our expert digital advertising solutions.

We're on a mission to drive smarter, more scalable digital strategies—and we’re looking for a Demand Generation Marketer to build pipeline, fuel our sales team, and drive measurable growth.

What You’ll Do

As our Demand Generation Marketer, you will develop and execute strategic marketing campaigns that generate high-quality leads, accelerate pipeline, and increase customer adoption. In this role, you’ll report directly to our VP of Marketing and closely collaborate with content, paid media, and sales teams to create integrated campaigns that span across inbound, lifecycle, and event marketing.

Core Responsibilities:

• Own the demand generation strategy for the business, focusing on pipeline and revenue outcomes
• Launch and optimize integrated campaigns across email, webinars, events/tradeshows, video, and content syndication
• Be a confident spokesperson for the brand—on camera, on webinars, and live at events
• Plan, shoot, and edit short-form videos (Reels, TikToks, Shorts) to fuel social and lead gen campaigns
• Represent Dealers United at industry events and tradeshows, including live presentations and booth presence
• Develop offers, landing pages, and nurture flows that convert top-of-funnel traffic into sales opportunities
• Work cross-functionally to build campaign kits that include case studies, sales enablement decks, webinar presentations, etc.
• Drive content ideation and support campaign production, testimonial interviews, and campaign storytelling
• Manage lead scoring, segmentation, and nurturing workflows in HubSpot
• Support and extend the reach of paid media campaigns through organic and partner channels
• Track and optimize campaign performance using KPIs like MQLs, SQLs, CPL, and pipeline velocity
• Collaborate weekly with our Paid Media Content Marketer to align campaign themes, targeting strategies, and creative execution

Our Ideal Candidate:

• 5+ years in demand generation, lifecycle marketing, or B2B campaign management
• Strong command of campaign planning, lead funnel metrics, and buyer journeys
• Experience running email campaigns, webinars, and lead nurture flows
• You’re comfortable to get behind the camera or get on stage and share thought leadership
• History of executing tradeshow events and all corresponding moving parts
• Ability to collaborate cross-functionally across content, paid media, and sales
• Working knowledge of HubSpot or similar CRM/marketing automation platforms
• Bonus: Background in automotive or AdTech industries

This role works in partnership with our Content Marketer, who owns paid media campaigns. You’ll collaborate on messaging, targeting, and creative assets—ensuring campaigns are consistent across paid and owned channels. Together, you’ll drive full-funnel alignment from first click to closed deal.

Key Measures of Success

• Marketing-generated lead pipeline volume and velocity
• Improved lead-to-demo and lead-to-sale conversion rates
• Increased webinar/event attendance and content engagement
• Higher efficiency (lower CPL and higher conversion) from integrated campaigns
• More upsells, referrals, and expansion revenue via nurture strategies

Tools We Use

• HubSpot
• WordPress
• Slack, Google Workspace
• Monday.com (project management)
• Remote-first culture
• Healthcare, 401K, PTO, and career growth opportunities
• Collaborative, fast-paced team
• Direct impact on company revenue

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Advertising Services

Referrals increase your chances of interviewing at Dealers United by 2x

Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

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