Demand Generation Manager

CORE Higher Education Group; United States; Remote; USD 70,000 - 100,000; Full time

Job summary

CORE Higher Education Group is seeking a Demand Generation Manager who will drive marketing strategies to generate qualified leads and increase revenue. The ideal candidate is a data-driven marketer with experience in SaaS, capable of optimizing campaigns and aligning closely with sales teams. This role offers opportunities for career growth in a fast-paced B2B environment, alongside competitive benefits.

Benefits

Competitive salary & performance-based incentives

Comprehensive health benefits

401K with generous company match

Flexible PTO policy & paid holidays

Career growth opportunities

Collaborative, energetic culture

Qualifications

• Proven experience in demand generation for SaaS companies.
• HubSpot certification required.
• Ability to travel up to 50% of the time.

Responsibilities

• Develop and execute targeted email marketing campaigns.
• Manage and optimize paid media efforts.
• Track key campaign metrics to assess effectiveness.

Skills

Demand Generation

Marketing Automation

SEO

CRM Tools

Communication

Education

Bachelor’s degree in marketing, business, communications, or related field

Tools

HubSpot

Webinar Platforms

Job description

About CORE Higher Education Group

At CORE Higher Education Group, we are redefining the higher education landscape by simplifying and enhancing clinical placements, competency assessments, and student engagement. With over 16 years of experience, we deliver innovative software solutions that streamline clinical education for hundreds of programs nationwide. Join our mission-driven team and elevate your career with a company that is a trusted partner to colleges, universities, and organizations across the U.S.

Now, we've joined forces with PeopleGrove, expanding our capabilities to drive meaningful outcomes through engagement and experiential education. PeopleGrove is a leader in mentorship, career outcomes, and community connection. Together, we empower institutions to deliver transformative learning experiences—bridging academic and professional journeys and preparing students for real-world success.

Our combined expertise enables colleges and universities to foster vibrant communities, provide personalized mentorship, and expand experiential learning opportunities on a scale that ensures students are career-ready. By integrating clinical and non-clinical experiential education with data-driven engagement strategies, we help institutions create lasting value for students, alumni, and their broader communities.

With a team of over 100 professionals in the U.S. and India, we are passionate about transforming higher education. Our solutions enable educators to focus on what matters most—student success—while driving measurable outcomes that enhance institutional effectiveness and reputation.

At the heart of our mission is innovation, impact, and a commitment to shaping the future of education. Join us in empowering institutions to prepare students for success in their educational and professional journeys.

Why CORE: https://corehighered.com/why-core

About the Role

Are you a data-driven marketer with a passion for demand generation and revenue growth? As a Demand Generation Manager at CORE, you’ll play a key role in developing and executing strategies to generate qualified leads, nurture prospects, and drive revenue. This role bridges marketing and sales, leveraging insights to optimize campaigns and ensure alignment across teams. If you thrive in a fast-paced SaaS environment and are eager to drive impact, we want to hear from you!

Key Responsibilities

Campaign Execution

• Develop and execute targeted email marketing campaigns for higher education segments.
• Manage and optimize paid media efforts, including PPC, display advertising, and retargeting.
• Enhance SEO strategies to improve organic search rankings and drive traffic.
• Plan and execute high-impact webinars for higher education institutions.
• Create and A/B test landing pages to maximize conversions.
• Develop personalized campaigns tailored to the unique needs of education clients.
• Meet and exceed KPIs such as campaign ROI, CPL, and CPA.

Funnel Optimization

• Analyze and refine the lead-to-revenue funnel to improve conversion rates.
• Optimize MQL-to-SQL conversion rates and overall pipeline contribution.
• Align strategies with revenue goals in collaboration with sales and customer success teams.
• Implement data-driven lead nurturing workflows and scoring models.

Marketing Automation

• Manage workflows in HubSpot to optimize lead nurturing and scoring.
• Regularly audit and enhance automation processes to align with business needs.
• Develop segmentation strategies for improved engagement and conversion.

Performance Tracking & Reporting

• Track key campaign metrics (ROI, CPL, CPA) to assess effectiveness.
• Evaluate content performance through detailed analytics.
• Present performance reports with actionable insights.
• Use data-driven insights to guide future strategies.

Sales Alignment

• Partner with sales to refine lead scoring, SLAs, and handoff processes.
• Develop strategies to maximize pipeline contribution and revenue growth.
• Establish continuous feedback loops with sales to improve campaign performance.

Digital Advertising & Online Presence

• Manage and optimize digital advertising efforts across higher education platforms.
• Ensure website content supports lead generation and offers a seamless user experience.
• Drive brand awareness and engagement through social media and community engagement.
• Repurpose existing content for education decision-makers, including case studies and testimonials.

Metrics & Reporting

• Track and analyze demand generation performance for continuous improvement.
• Use data insights to refine strategies and optimize campaign ROI.

What We’re Looking For

Required Qualifications:

• Bachelor’s degree in marketing, business, communications, or related field.
• Proven experience in demand generation for SaaS companies.
• HubSpot certification.
• Proficiency in marketing automation platforms, CRM tools, SEO, and digital advertising.
• Strong communication and collaboration skills.
• Ability to travel up to 50% of the time.
• Self-starter with the ability to work independently in a remote environment.

Preferred Qualifications:

• Experience in higher education technology or marketing.
• Familiarity with webinar platforms and analytics tools.

Why Join CORE Higher Education Group?

• Competitive salary & performance-based incentives
• Comprehensive health benefits (medical, dental, vision, life insurance)
• 401K with generous company match
• Flexible PTO policy & paid holidays
• Exciting career growth opportunities in a fast-growing B2B SaaS company
• Collaborative, energetic culture—we celebrate wins and encourage creativity!

Ready to Make an Impact?

If you're passionate about driving demand generation in the education technology space, we'd love to hear from you!

Apply now and be part of a team that’s transforming higher education!

CORE Higher Education Group is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

Number of years of B2B SaaS experience.*

Number of year of experience with Hubspot.*

Are you legally authorized to work in the United States without the need for current or future visa sponsorship?*