Senior Content Marketing Manager

Applause; United States; Remote; USD 70,000 - 110,000; Full time

Job summary

An innovative SaaS start-up is seeking a Sr. Content Marketing Manager to drive impactful content initiatives that convert audiences into action. This fully remote role involves owning the content calendar, collaborating with creative teams, and defining thought leadership strategies. Join a company with a collaborative culture and inspiring mission, where your contributions will directly influence new sales pipelines and growth opportunities. If you're passionate about content marketing and thrive in a fast-paced environment, this is the perfect opportunity to make your mark.

Benefits

100% remote work

Earned PTO

22 official company holidays

Health care

Life insurance

Collaborative culture

Career growth opportunities

Qualifications

• 5+ years of content marketing experience in B2B SaaS or Home Services.
• Exceptional writing and editing skills with a focus on digital content.

Responsibilities

• Own the content calendar and execute rapid content publication.
• Collaborate with creative teams to produce digital assets for campaigns.
• Define and implement thought leadership strategies.

Skills

Content Writing

Editing Skills

Video Production

Creative Problem Solving

Remote Work Skills

Job description

Role Details: Full Time | Remote | Hiring Immediately

Hiring Manager: Travis Tidball - Chief Marketing Officer

Purpose: This role's purpose is to generate high-quality content that converts Applause's audience into action, resulting in at least $1,000,000 in new sales pipeline and $350,000 in ARR contribution from content channels.

Job Description: The Sr. Content Marketing Manager will own all content initiatives across all mediums, including persuasive advertising videos, short- and long-form copy (blogs, ebooks, case studies, etc.), product webpages, thought leadership presentations, partner materials, and more. Work closely with the CMO to define and execute our content marketing strategy.

Responsibilities:

1. Own the content calendar from beginning to end, including quarterly editorial planning.
2. Plan, organize, execute, and publish content at a rapid pace to support all company initiatives.
3. Collaborate with our creative team to produce digital assets (videos, case studies, ebooks, etc.) for demand generation campaigns, sales enablement, and events.
4. Conduct primary and secondary research and synthesize data into compelling content.
5. Define and implement Applause's thought leadership strategy.
6. Develop audience personas, research topics, and select relevant themes.
7. Manage relationships with freelancers & agencies, ensuring deadlines are met.

Requirements:

1. 5+ years of experience in content marketing within a US-based B2B SaaS or Home Services company.
2. Exceptional content writing and editing skills, with expertise in writing, video, and design.
3. Ability to adapt and find creative solutions to unforeseen challenges.
4. Strong work ethic and discipline.
5. Effective remote working skills with a stable internet connection (50+ Mbps).

Benefits:

• 100% remote work with no office mandate
• Earned PTO
• 22 official company holidays
• Health care
• Life insurance
• Collaborative and positive culture
• Inspiring mission and innovative software products
• Opportunities for career growth in a fast-growing tech startup

Applause is a SaaS start-up founded by experienced entrepreneurs and backed by top VCs in Silicon Slopes. We focus on helping companies enhance team performance to win more lifelong customers. Learn more about our company and culture here: https://applausehq.com/aboutus