Senior Demand Generation Marketing Manager

Cobalt; United States; Remote; USD 109,000 - 137,000; Full time

Job summary

An innovative company is seeking a Senior Demand Generation Marketing Manager to lead impactful marketing initiatives. In this role, you will create and execute comprehensive marketing strategies that drive awareness and accelerate sales pipelines across North America and EMEA. You will collaborate closely with sales teams, leveraging your expertise in account-based marketing and demand generation to optimize lead flow and enhance customer engagement. This is an exciting opportunity to contribute to a rapidly growing industry and work with a talented team dedicated to innovation and excellence. Join us and make a significant impact in the cybersecurity landscape!

Benefits

Competitive compensation

Attractive equity plan

401(k) program

Medical, dental, vision, and life insurance

Work-from-home equipment stipends

Flexible paid time off

Qualifications

• 8+ years in marketing with a focus on demand generation in B2B tech.
• Expertise in account-based marketing strategies and campaign measurement.

Responsibilities

• Develop and execute integrated marketing plans aligned with sales objectives.
• Build multi-touch campaigns to guide prospects through the buyer journey.
• Monitor marketing plan metrics and incorporate learnings into programs.

Skills

Demand Generation Marketing

Account-Based Marketing

Campaign Measurement

Field Marketing Strategies

Analytical Skills

Communication Skills

Project Management

Education

Bachelor's Degree in Marketing or related field

Tools

Salesforce

6sense

HubSpot

Asana

Job description

Senior Demand Generation Marketing Manager

Remote - US

Who We Are

Cobalt was founded on the belief of a fundamental human aspiration: the desire to live better and safer. It all started in 2013, when our founders realized that pentesting can be better. Today our diverse, fully remote team is committed to helping organizations of all sizes with seamless, effective and collaborative Offensive Security Testing that empower organizations to OPERATE FEARLESSLY and INNOVATE SECURELY.

Our customers can start a pentest in as little as 24 hours and integrate with advanced development cycles thanks to the powerful combination of our SaaS platform and an exclusive community of testers known as the Cobalt Core. Accepting just 5% of applicants, the Cobalt Core boasts over 400 closely vetted and highly skilled testers who jointly conduct thousands of tests each year and are at the forefront of identifying and helping remediate risk across a dynamically changing attack surface.

Cobalt is an equal-opportunity employer, and we strive to build a diverse and inclusive workforce. At Cobalt, we aspire to engage with diverse individuals, communities, and organizations to continue to nurture our unique, rich, diverse culture. Join our team, and be your true self to do your best work.

Description

Cobalt is looking for a senior marketing manager to join the demand generation team. As a Senior Demand Generation Marketing Manager, you will develop, execute, and measure regional marketing plans to create awareness, build and accelerate regional sales pipeline, and engage with prospects and customers in North America and EMEA (specifically in the UKI regions). You will leverage your experience to deliver pipeline-impacting campaigns, account-based marketing, support events, and channel partner programs. With tight alignment with regional sales, you will continually evaluate marketing programs against quarterly goals to ensure positive contributions for new business and expansion pipeline. You are accountable, fearless in taking ownership, and, most importantly, ready to test and innovate your programs across the customer journey. You enjoy building personal relationships with sales reps and customers in your region and see yourself as an advocate to promote their successes.

What You'll Do

• Develop and execute integrated marketing plans closely with demand gen and sales, aligned to company growth objectives and new customer acquisition.
• Build multi-touch campaigns to help take prospects through the buyer journey, leveraging multiple channels and tactics, such as webinars, events, email, social, SEM, display advertising, retargeting, and content syndication that generates a consistent flow of marketing qualified leads.
• Be accountable for regional demand generation goals (MQLs, PQOs, SQOs) and lead flow to ensure lead volume and funnel efficiencies are optimized and aligned with pipeline goals.
• Develop conversion optimization strategies to drive pre-qual apps into sales qual apps and closed-won.
• Own the content for campaigns, including reports, eBooks, white papers, infographics, promotional offers, and more.
• Leverage account-based marketing and selling tactics as an efficient way to drive demand.
• Develop programs to nurture leads and deliver them to the sales/lead development team.
• Own enablement of the sales development representatives for your regional campaigns and track lead follow-up for leads in your region
• Act as primary marketing contact with local sales team and leaders, including regular participation in sales team calls, in-person meetings, and planning sessions.
• Work closely with Product Marketing to identify additional assets and content required for effective local demand-generation programs to support the buyer's journey.
• Monitor regional marketing plan metrics; incorporate learnings into programs.

You Have

• A minimum of 8 years of marketing experience with a focus on demand generation or regional marketing, ideally within a B2B technology or cybersecurity environment.
• Experience planning and executing field marketing strategies and events.
• Demonstrable expertise in account-based marketing strategies, tactics, technologies, and campaign measurement.
• Deep understanding of the demand waterfall and conversion optimization strategies.
• Strong sense of accountability and ownership, an ability to manage your programs and communicate your results back to the organization.
• Strong cross-functional team/project management, interpersonal, and influencing skills.
• Strong analytical skills and the ability to interpret data to derive actionable insights that drive campaign optimization and improve lead-generation outcomes.
• Exceptional written and verbal communication skills, with a knack for creating engaging, conversion-focused content.
• Excellent organizational skills, demonstrated ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.
• Experience utilizing Salesforce, 6sense, and other CRM/automation tools required.
• Proficiency in HubSpot and Asana is required.

Why You Should Join Us

• Grow in a passionate, rapidly expanding industry operating at the forefront of the Pentesting industry.
• Work directly with experienced senior leaders with ongoing mentorship opportunities.
• Earn competitive compensation and an attractive equity plan.
• Save for the future with a 401(k) program (US) or pension (EU).
• Benefit from medical, dental, vision, and life insurance (US) or statutory healthcare (EU).
• Leverage stipends for work-from-home equipment & wifi.
• Make the most of our flexible, generous paid time off and paid leave.

Pay Range Disclosure (For US openings only)

Cobalt is committed to fair and equitable compensation practices. The salary range for this role is ($109,000 - $137,000) per year + equity + benefits. A candidate’s salary is determined by various factors including, but not limited to, relevant work experience, skills, and certifications. The salary range may differ in other states and may be impacted by proximity to major metropolitan cities.