Senior Demand Generation Marketing Manager

Applause; United States; Remote; USD 80,000 - 130,000; Full time

Job summary

Join a dynamic and innovative tech startup as a Senior Demand Generation Marketing Manager. In this pivotal role, you'll harness multi-channel marketing strategies to generate a substantial sales-ready pipeline while ensuring a high return on investment. Collaborating closely with the CMO, you'll craft compelling campaigns across various platforms, including paid advertising, SEO, and social media. If you thrive in a remote setup and are ready to make a significant impact in a fast-paced environment, this opportunity is perfect for you. Embrace a culture that values growth, positivity, and teamwork while contributing to an inspiring mission.

Benefits

Unlimited PTO

100% remote work

Health care

Life insurance

22 official company holidays

Energetic culture

Opportunity for career growth

Qualifications

• 5+ years of experience in demand generation for US-based B2B SaaS.
• Deep expertise with Hubspot CRM and cross-channel tactics.

Responsibilities

• Develop and execute multi-channel demand campaigns to drive lead acquisition.
• Analyze and report on campaign ROI using analytics tools.

Skills

Demand Generation

Hubspot CRM

Paid Advertising

SEO

Social Media Marketing

Content Marketing

Analytics Tools

Tools

GA4

SEMRush

Hubspot

Job description

Senior Demand Generation Marketing Manager

Purpose: The Senior Demand Generation Marketing Manager will use multi-channel marketing tactics to generate $2.5m in Sales-ready pipeline in 2025, while maintaining impressive cash efficiency with a 6:1 LTV to CAC ratio.

Job Description: The Senior Demand Generation Marketing Manager will develop industry-focused, multi-channel demand generation campaigns to generate pipeline using a mix of tactics across paid advertising, SEO, direct mail, content, and social media. This individual will work directly with the CMO to create and execute our demand strategy.

Responsibilities:

1. Develop and execute multi-channel demand campaigns to drive lead acquisition and generate pipeline
2. Leverage deep experience with paid and organic channels for Meta, LinkedIn, & AI/search optimization
3. Execute comprehensive net-new and retargeting programs to accelerate lead conversions
4. Support content ideation and distribution for demand campaigns (e.g., reports, ebooks, etc.)
5. Analyze and report on campaign ROI using analytics tools such as GA4, SEMRush, & Hubspot
6. Collaborate with Lifecycle, Content, Events, Ops, and Product Marketing for results-driven campaigns
7. Manage contractors, agencies, & vendors to extend your tactical impact while balancing strategy

Requirements:

• 5+ years of professional experience in demand generation for a US-based B2B SaaS
• Deep expertise with Hubspot CRM, social media, paid & organic search, and direct mail
• Strong demand gen acumen; experience with cross-channel tactics for driving inbound interest
• Ownership mindset, taking accountability for results and outcomes over process and effort
• Effective in a remote setup with a stable 50+ Mbps internet connection
• Strong work ethic and discipline

Benefits:

• 100% remote w/ no office mandate
• Unlimited PTO
• 22 official company holidays
• Health care
• Life insurance
• Amazing colleagues
• Energetic culture that is positive and celebrates together
• Inspiring mission & software product
• Opportunity to grow your career in a fast-growing tech startup