Senior Demand Generation Manager, Network Observability

Ladders; United States; Remote; USD 110,000 - 130,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

HSA/FSA

Annual lifestyle spending account

401(k) with company match

Parental leave

Vacation, personal and wellness days

Learning and development budget

Annual bonus program

Job summary

Ladders seeks a Senior Demand Generation Manager, Network Observability to own global demand generation strategy with emphasis on pipeline creation and measurable impact. This remote role partners with sales, events, content, operations, and regional stakeholders to drive revenue growth.

The ideal candidate is analytical, skilled at optimizing multi-channel campaigns, improving attribution, and driving demand programs across the funnel. Remote-US-based with no visa sponsorship.

Qualifications

• 5–7 years in multi-channel campaign development.
• Strong project management and organizational skills.
• Experience in a metrics-driven marketing culture.
• B2B software marketing experience.
• Proficiency with Marketo or HubSpot.
• Experience with email nurtures and webinars.
• Strong analytical skills with Excel/Sheets.
• Experience with marketing attribution reporting.

Responsibilities

• Develop a data-driven campaign strategy to support global sales goals.
• Create and implement integrated marketing campaigns while coordinating with internal teams.
• Plan and manage the demand generation webinar program, including promotions and technical setup.
• Formulate marketing strategies across multiple sales channels.
• Support event tracking and execution to maximize engagement.
• Connect marketing activities to lead generation through attribution reporting.
• QC and manage campaigns in marketing automation and CRM tools.
• Execute email nurtures and invitations for product launches and events.
• Collaborate with team members to ensure cohesive campaign messaging and schedules.
• Design region-specific demand generation initiatives.
• Provide reports and insights on campaign performance to stakeholders.
• Document workflows for project management transparency.

Skills

Multi-channel campaigns

Project management

Marketing automation

Content marketing

Email nurturing

Webinars

Lead attribution

Excel/Sheets

Analytics

AI in marketing

Tools

Marketo

HubSpot

Job description

For our client, we are seeking a Senior Demand Generation Manager, Network Observability to join the team of a leader in the Information Technology space. This role will own integrated demand generation strategy and execution for a global software audience, with a strong emphasis on pipeline creation, campaign performance, and measurable impact. You will partner closely with sales, events, content, operations, and regional stakeholders to deliver coordinated programs that support revenue growth. The position also calls for a highly analytical marketer who can optimize multi-channel campaigns, strengthen attribution, and improve the effectiveness of demand programs across the funnel. Location: Remote - US based candidates only, no visa sponsorship available

Compensation: $110,000 – $130,000 annually

Responsibilities

• Develop a data-driven campaign strategy to support global sales goals
• Create and implement integrated marketing campaigns while coordinating with internal teams
• Plan and manage the demand generation webinar program, including promotions and technical setup
• Formulate marketing strategies across multiple sales channels
• Support event tracking and execution to maximize engagement
• Connect marketing activities to lead generation through attribution reporting
• QC and manage campaigns in marketing automation and CRM tools
• Execute email nurtures and invitations for product launches and events
• Adopt an experimental approach to optimize marketing campaigns
• Collaborate with team members to ensure cohesive campaign messaging and schedules
• Design region-specific demand generation initiatives
• Provide reports and insights on campaign performance to stakeholders
• Document workflows for project management transparency

Qualifications

• 5-7 years of experience in multi-channel integrated campaign development
• Strong project management and organizational skills
• Experience in a metrics-driven marketing culture
• Ability to manage overlapping projects with strong attention to detail
• Experience in a B2B software marketing environment
• Familiarity with multiple sales channels is a plus
• Proficiency in marketing automation tools such as Marketo or HubSpot
• Experience in content marketing and demo automation tools preferred
• Background in strategizing and executing email nurtures
• Experience managing webinars and event promotions
• Flexibility to work independently and in teams
• Strong analytical skills using Excel or Google Sheets
• Experience with marketing attribution reporting preferred
• Interest in using AI in marketing processes

Benefits

• Comprehensive medical, dental, and vision coverage
• Tax-advantaged accounts (HSA, FSA)
• Annual Lifestyle Spending Account (LSA)
• 401(k) with company matching contributions
• Paid parental leave
• Accrued vacation, personal, and wellness days
• Annual learning and development budget
• Participation in the annual bonus program

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.