Senior Demand Gen Manager: AI-Driven B2B Growth - Hybrid

Mobility Global Inc.; Centreville (VA); Hybrid; USD 88,000 - 132,000; Full time

Benefits offered by this job

Competitive compensation

Health and wellness benefits

Retirement savings with company match

Job summary

Mobility Global Inc. is seeking a strategic Senior Demand Generation Manager to own the end-to-end Car Care marketing strategy, driving digital acquisition and retention across service shops and dealer partners.

You will shape our B2B content and thought leadership, optimizing campaigns and lifecycle programs for measurable ROI. The role emphasizes AI-enabled marketing, enterprise automation, and analytics, with a hybrid working model including in-office days in Virginia.

Qualifications

• 6–10+ years of progressive B2B or consumer marketing experience.
• AI-driven mindset with ability to test new tools and ensure human oversight.
• Experience with marketing automation platforms and analytics tools.
• Strong content strategy and storytelling to support demand generation.
• Advanced analytical skills with cohort analysis and funnel optimization.
• Proven project and stakeholder management for cross-functional campaigns.
• Bachelor’s degree in Marketing, Communications, Business, or related field.

Responsibilities

• Lead multi-channel digital and email acquisition strategies for Car Care and dealer networks.
• Identify high-impact AI use cases and coach teams to implement repeatable workflows.
• Develop and lead a compelling B2B content strategy across channels.
• Architect automated email sequences and lifecycle journeys to demonstrate ROI.
• Collaborate with sales, product, and PR to align marketing funnels and campaigns.
• Define KPIs, monitor performance, and optimize ROI across campaigns.

Skills

Digital demand generation

Lifecycle email marketing

Content strategy

AI tooling in marketing

Campaign analytics

Cross-functional leadership

Education

Bachelor’s degree in Marketing, Communications, Business

Tools

Salesforce Marketing Cloud

HubSpot

Marketo

Job description

Mobility Global Inc. is seeking a strategic Senior Demand Generation Manager to own the end-to-end Car Care marketing strategy, driving digital acquisition and retention across service shops and dealer partners.

You will shape our B2B content and thought leadership, optimizing campaigns and lifecycle programs for measurable ROI. The role emphasizes AI-enabled marketing, enterprise automation, and analytics, with a hybrid working model including in-office days in Virginia.