Senior Demand Gen Leader - Remote, Multi-Channel Growth

KnowBe4, Inc.; United States; Remote; USD 130,000 - 140,000; Full time

Job summary

A leading cybersecurity firm is seeking a Snr. Manager, Demand Generation to lead their multi-channel marketing strategies. This remote position will focus on acquiring traffic, MQLs, and pipeline growth, driving performance through email marketing and webinars, among other digital channels. Candidates should have a minimum of a bachelor's degree and proven experience in B2B marketing, particularly in technology. The role offers a competitive salary range between $130,000 and $140,000 annually, influenced by skill alignment.

Qualifications

• Experience with B2B marketing in the technology industry; cybersecurity experience is preferred.
• Proven experience managing people, specifically within Email or Webinar/Event functions.
• Experience handling marketing budgets and forecasting/reporting results.

Responsibilities

• Manage and optimize demand generation channels to achieve company goals.
• Identify and manage marketing agencies and platforms.
• Collaborate with Web and Campaigns teams for consistent branding.

Skills

B2B marketing

Digital marketing

Analytical skills

Email marketing

Webinar management

Education

Bachelor’s degree or equivalent work experience

Tools

Salesforce

Marketing automation platforms

Job description

A leading cybersecurity firm is seeking a Snr. Manager, Demand Generation to lead their multi-channel marketing strategies. This remote position will focus on acquiring traffic, MQLs, and pipeline growth, driving performance through email marketing and webinars, among other digital channels. Candidates should have a minimum of a bachelor's degree and proven experience in B2B marketing, particularly in technology. The role offers a competitive salary range between $130,000 and $140,000 annually, influenced by skill alignment.