Senior Demand Gen Leader - B2B Fintech Growth

Acrisure Trade Credit; Chicago (IL); On-site; USD 95,000 - 115,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

401(k) plan

Paid time off

Parental leave

Job summary

Acrisure is seeking a Demand Generation Manager to develop and execute multi-channel campaigns that drive engagement, accelerate pipeline, and support revenue growth. You will lead demand creation across the buyer journey, partnering with Product Marketing, Content, Digital, and Sales to design programs that generate demand and improve conversion rates.

The role blends analytical rigor with execution, focusing on forecasting, attribution, and marketing tech optimization.

Qualifications

• Proven experience building and scaling demand generation programs in B2B environments.
• Strong understanding of funnel management, performance marketing, attribution, and revenue measurement.
• Experience using marketing automation, CRM, analytics, and reporting platforms.
• Strong analytical and quantitative skills with the ability to translate data into action.
• Demonstrated success influencing pipeline and revenue outcomes.
• Experience leveraging AI tools to improve marketing performance and efficiency.
• Excellent collaboration and communication skills.
• Builder‑mentality, comfortable navigating ambiguity, and able to create structure where none exists.

Responsibilities

• Develop and execute demand generation strategies aligned to business goals, revenue targets, and growth priorities.
• Own demand generation plans from strategy through activation and optimization for an assigned portfolio and target audiences.
• Translate objectives into campaign strategies, measurable goals, and performance plans.
• Establish campaign processes, templates, and best practices for scalable programs.
• Manage funnel performance, define stages, SLAs, and measurement frameworks.
• Continuously optimize buyer acquisition and conversion strategies.
• Lead digital demand generation across paid, owned, and earned channels.
• Establish benchmarks, reporting frameworks, and forecasting models.

Skills

Demand generation

B2B marketing

Analytics

Collaboration

Communication

AI tools

Education

Bachelor's degree in Marketing

Tools

Marketing automation

CRM systems

Analytics platforms

AI tools

Job description

Acrisure is seeking a Demand Generation Manager to develop and execute multi-channel campaigns that drive engagement, accelerate pipeline, and support revenue growth. You will lead demand creation across the buyer journey, partnering with Product Marketing, Content, Digital, and Sales to design programs that generate demand and improve conversion rates.

The role blends analytical rigor with execution, focusing on forecasting, attribution, and marketing tech optimization.