Senior Demand Gen Lead — Remote & Flexible Schedule

Clients Blackbox, Inc.; Odessa (TX); Hybrid; USD 110,000 - 140,000; Full time

Benefits offered by this job

Paid Time Off

Training & Development

Work From Home

Flexible Schedule

Performance Bonus

Job summary

Clients Blackbox, Inc. is seeking a Senior Paid Media Strategist to own client performance across Meta advertising, copy, testing, and funnel optimization.

You will guide client conversations, shape strategy, and oversee end-to-end campaigns for a portfolio of accounts. The role demands hands-on management, writing direct-response copy and VSL scripts, and driving structured testing across audiences, offers, and messaging.

Qualifications

• At least 5 years hands-on paid media experience with Meta advertising.
• Experience managing multiple client accounts and leading strategy conversations.
• Proven ability to hit performance targets while retaining clients.
• Strong direct-response copywriting for ads and scripts.
• Experience developing testing concepts, hooks, angles, and messaging.
• Experience with conversion tracking and marketing automation.
• Excellent communication and problem-solving skills.

Responsibilities

• Own a portfolio of client accounts and serve as the primary strategic contact; lead client calls and prepare performance reports.
• Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking; manage budgets, audiences, and testing.
• Write direct-response ad copy and video scripts; develop hooks, angles, offers, and messaging variations for testing.
• Set up and troubleshoot tracking, pixels, and conversion events; configure Calendly and Zapier workflows; identify funnel issues.

Skills

Paid media

Copywriting

Tracking pixels

Account management

Analytical thinking

Client communication

Tools

Meta Ads Manager

Calendly

Zapier

AI tools

Job description

Clients Blackbox, Inc. is seeking a Senior Paid Media Strategist to own client performance across Meta advertising, copy, testing, and funnel optimization.

You will guide client conversations, shape strategy, and oversee end-to-end campaigns for a portfolio of accounts. The role demands hands-on management, writing direct-response copy and VSL scripts, and driving structured testing across audiences, offers, and messaging.