Senior Demand Gen Lead - Observability SaaS

SolarWinds; Oregon; Hybrid; USD 120,000 - 180,000; Full time

Job summary

SolarWinds is seeking a strategic Senior Demand Generation Manager to lead multi-channel campaigns for the Observability business. You will own mid-to-bottom funnel programs, drive qualified pipeline, and collaborate across product marketing, sales, and regional teams.

You will craft messaging for IT leaders, optimize performance with data, and build scalable AI-enabled targeting workflows. This role fits a results-driven, fast-paced environment with accountability and teamwork at the forefront.

Qualifications

• 7+ years of B2B marketing and demand gen experience.
• Proven pipeline and revenue impact from campaigns.
• Experience across paid, email, web, social, events.
• Knowledge of AI skills vs agents and automation.
• Proficiency with Marketo and Salesforce; familiarity with 6sense/Goldcast/Qualified/Outreach/Zapier.
• Data-driven with metrics tied to pipeline outcomes.

Responsibilities

• Translate GTM strategy into demand generation for SolarWinds Observability.
• Own mid-to-bottom funnel campaign strategy from consideration to conversion.
• Support sales-ready leads via targeted retargeting and demos.
• Develop AI agents/workflows for multi-channel targeting at scale.
• Collaborate with SDRs to align on lead follow-up and conversions.
• Define testing roadmap; set benchmarks and conversion targets.
• Shape messaging for CIO and senior IT buyers; align with Product Marketing.
• Own measurement/optimization; iterate to improve performance.
• Flag issues early and recommend optimizations.

Skills

Demand gen

B2B marketing

SaaS marketing

Multi-channel

Campaign analytics

Education

Bachelor's degree

Tools

Marketo

Salesforce

6sense

Goldcast

Qualified

Outreach

Zapier

Job description

SolarWinds is seeking a strategic Senior Demand Generation Manager to lead multi-channel campaigns for the Observability business. You will own mid-to-bottom funnel programs, drive qualified pipeline, and collaborate across product marketing, sales, and regional teams.

You will craft messaging for IT leaders, optimize performance with data, and build scalable AI-enabled targeting workflows. This role fits a results-driven, fast-paced environment with accountability and teamwork at the forefront.