Senior Demand Generation Leader, Home Services

Warm Intro Talent; Austin (TX); On-site; USD 90,000 - 100,000; Full time

Job summary

Signpost is seeking a Senior Demand Generation Manager to fully own our demand gen strategy end to end. You’ll own channel performance, messaging, targeting, and channel mix, operating with director-level ownership while remaining hands-on with execution.

In this role you’ll drive full-funnel marketing across paid and organic channels, partner with sales on lead quality, and relentlessly optimize based on KPI insights. This position reports to Marketing leadership and is based in the US.

Qualifications

• Experience in home services or field service industries; this is not an enterprise B2B background.
• Track record of owning and directly measuring your own KPIs, not just executing against someone else's targets.
• Experience in a full-funnel or channel-agnostic marketing role: field marketing, growth marketing, performance marketing, or demand generation.
• Ability to operate with a director's strategic mindset while staying hands-on with day-to-day execution.
• Strong written and verbal communication skills.

Responsibilities

• Own demand generation strategy across all channels, from planning through execution.
• Continuously test and evaluate channel performance; kill what isn't working, invest more in what is.
• Diagnose root causes when lead quality drops and fix the underlying issue, not just flag it.
• Run and iterate on messaging tests across paid, organic, and other acquisition channels.
• Partner closely with sales leadership on lead quality and handoff.
• Track and report on demand gen KPIs, and proactively bring recommendations rather than waiting to be asked.

Skills

Full-funnel marketing

Data-driven decisions

Communication skills

Home services experience

Job description

Signpost is seeking a Senior Demand Generation Manager to fully own our demand gen strategy end to end. You’ll own channel performance, messaging, targeting, and channel mix, operating with director-level ownership while remaining hands-on with execution.

In this role you’ll drive full-funnel marketing across paid and organic channels, partner with sales on lead quality, and relentlessly optimize based on KPI insights. This position reports to Marketing leadership and is based in the US.