Senior Data Strategy & Analytics Lead – Remote-friendly

Kepler Group; New York (NY); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Healthcare/Dental/Vision

Unlimited PTO

Group RRSP Contributions

$75/mo Wellness Stipend

$2,000/yr Annual Tuition Stipend

Parental Leave - 16 week primary/6week

Annual Work From Anywhere 4 weeks per 

Job summary

Kepler Group seeks a Senior Analyst in New York to measure digital campaigns, surface insights, and guide optimization using martech and data-driven approaches. You will partner with clients and cross-functional teams to design tests, build dashboards, and communicate findings with clarity, helping brands improve performance and ROI.

Kepler offers a collaborative environment with access to advanced tools like Datorama, Looker, and PowerBI, and opportunities to contribute to innovative media

Qualifications

• 1-3 years of cross-channel digital media analytics experience.
• Client-facing experience and insights generation.
• Experience with advanced analytics and structured testing.
• Strong background in analytics and statistics with big data sets.
• Knowledge of SQL and Python for analysis.
• Experience with visualizing data in Datorama, Looker, PowerBI and/or Office tools.
• Some knowledge of MMM, Attribution, Lift/Incrementality Testing, Data Clean Rooms.
• GA4/Adobe Analytics experience.
• Willingness to learn new technologies and automate workflows with AI.
• Excellent communication and presentation skills.
• Ability to manage multiple priorities in a fast-paced environment.

Responsibilities

• Partner with clients and internal teams to understand goals and leverage analytics.
• Design and execute tests to quantify marketing impact with advanced techniques.
• Develop analyses to uncover insights for media optimization and client recommendations.
• Deploy tracking and data management practices to maximize data quality.
• Forecast media performance against budgets and targets.
• Create client-facing reports and visualizations with Excel, PowerPoint, and Python.

Skills

Cross-channel analytics

Client-facing

Advanced analytics

Big data

SQL

Python

Datorama

Looker

PowerBI

Office suite

MMM

Attribution

GA4

Adobe Analytics

Automation

Communication

Self-management

Team collaboration

Tools

PowerPoint

Excel

Looker

Job description

Kepler Group seeks a Senior Analyst in New York to measure digital campaigns, surface insights, and guide optimization using martech and data-driven approaches. You will partner with clients and cross-functional teams to design tests, build dashboards, and communicate findings with clarity, helping brands improve performance and ROI.

Kepler offers a collaborative environment with access to advanced tools like Datorama, Looker, and PowerBI, and opportunities to contribute to innovative media