Senior Marketing Data Strategist — Attribution & Insights

CPI Security Systems, Inc.; Charlotte (NC); Hybrid; USD 80,000 - 100,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

Paid holidays and PTO

401(k) with company match

Free monitored security system

Job summary

CPI Security in Charlotte, NC is looking for a Senior Marketing Data Analyst to oversee the marketing data and analytics ecosystem. The ideal candidate will have at least 3 years of experience and strong SQL skills to build trusted reporting and analyze performance across various channels.

You’ll collaborate with the marketing team to improve attribution, design experiments, and build dashboards using Tableau.

Qualifications

• 3+ years of experience as a marketing analyst, marketing data analyst, data analyst, or similar role.
• Strong SQL skills for pulling, joining, and aggregating marketing data.
• Experience with Google Analytics 4 and Google Tag Manager.

Responsibilities

• Build and maintain SQL-backed datasets for reporting.
• Analyze marketing performance across various channels.
• Develop Tableau dashboards for presenting insights.

Skills

SQL

Google Analytics 4

Tableau

Data Analysis

Communication Skills

Education

Bachelor’s degree in Marketing, Business, Statistics, Data Analytics, Economics or related field

Tools

Salesforce

Google Tag Manager

Job description

CPI Security in Charlotte, NC is looking for a Senior Marketing Data Analyst to oversee the marketing data and analytics ecosystem. The ideal candidate will have at least 3 years of experience and strong SQL skills to build trusted reporting and analyze performance across various channels.

You’ll collaborate with the marketing team to improve attribution, design experiments, and build dashboards using Tableau.