Senior Data & Engagement Solutions Architect

YUM; Irvine (CA); Hybrid; USD 120,000 - 140,000; Full time

Job summary

YUM in Irvine, CA, seeks a Sr. Associate Manager, Digital Customer Data & Engagement Solutions to lead the data-to-activation lifecycle across CRM, loyalty, and personalization programs.

You will drive data readiness, activation patterns, and scalable architectures with cross-functional partners to deliver trusted customer experiences. The role requires hands-on engagement platform experience (Braze preferred), a strong CDP/data governance background, and the ability to translate complex data

Qualifications

• 8+ years of experience in customer data, marketing technology, CRM/lifecycle, digital solutions architecture, or related enterprise technology environments.
• Hands-on experience with customer engagement platforms (Braze preferred) and the ability to connect data, segmentation, orchestration, and channel execution.
• Strong working knowledge of CDP / customer data architecture, data modeling, SQL, data quality, event schemas, APIs / middleware, identity resolution, consent, and data governance.
• Experience designing or troubleshooting data flows across warehouse/CDP, activation platforms, and downstream measurement or decisioning environments.

Responsibilities

• Lead the solution approach for customer data used in CRM and digital engagement, including customer signals, attributes, events, audience inputs, identity mappings, consent, and downstream activation requirements.
• Own technical solution design for CRM, lifecycle, loyalty, personalization, and experimentation workflows across email, push, in-app, SMS, and offer constructs.
• Define reusable activation patterns, segmentation approaches, orchestration standards, QA/release controls, and implementation guardrails that improve consistency, quality, and speed to market.
• Mentor junior team members and raise the team's technical capability through playbooks, reusable patterns, documentation, and knowledge sharing.

Skills

Customer data

Marketing technology

CRM/Lifecycle

Digital solutions architecture

Communication

Education

Bachelor's degree in Computer Science, Information Systems, Business, Marketing, or a related field

Tools

Snowflake

Hightouch

Adobe Experience Platform

Salesforce Marketing Cloud

Tealium

AWS

Redshift

Job description

YUM in Irvine, CA, seeks a Sr. Associate Manager, Digital Customer Data & Engagement Solutions to lead the data-to-activation lifecycle across CRM, loyalty, and personalization programs.

You will drive data readiness, activation patterns, and scalable architectures with cross-functional partners to deliver trusted customer experiences. The role requires hands-on engagement platform experience (Braze preferred), a strong CDP/data governance background, and the ability to translate complex data