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KFC in Irvine, CA seeks a Sr Associate Manager, Digital - Customer Data & Engagement Solutions. The role focuses on connecting customer data, identity, decisioning, and activation across CRM, loyalty, and personalization, turning complex requirements into scalable solutions.
You will collaborate with data engineering, analytics, lifecycle, product and agencies to create repeatable patterns and production-ready capabilities.
The Sr Associate Manager, Digital - Customer Data & Engagement Solutions is a senior individual contributor and technical leader within Customer Data & Solutions. The role owns the connection between customer data, identity, decisioning, and activation, turning complex data and engagement requirements into scalable, activation-ready solutions across CRM, lifecycle, loyalty, and personalization use cases.
This role is accountable for solution direction, data readiness, and activation patterns - not simply execution. The Sr Associate Manager partners across Data Engineering, Middleware, Analytics, Lifecycle, Loyalty, Product, and agency/platform partners to identify gaps early, establish repeatable patterns, and move work from ambiguous request to reliable production capability.