Senior Data and Insights Lead for Growth and Marketing

Fideo Intelligence, Inc.; New York (NY); On-site; USD 100,000 - 150,000; Full time

Benefits offered by this job

Medical/Dental/Vision

401(k) match

Employee Stock Purchase Plan

Flexible Time Off

Parental leave

Job summary

Everyday Health Group, part of Ziff Davis, is seeking a Sr. Data & Insights Manager to lead high-impact analytics, shaping content strategy and revenue decisions for Everyday Health properties. You will build dashboards, mentor analysts, and collaborate with BI, Product, Engineering, and Consumer Research teams.

The role emphasizes quantitative rigor, curiosity, and a narrative approach to data, with cross-brand impact and opportunities to guide junior analysts. NYC on-site preferred.

Qualifications

• 7+ years of quantitative analysis experience in digital media, publishing, or subscription businesses.
• Advanced SQL for complex queries and data transformations.
• Expert BI experience with Sigma, Domo, or Looker.
• Strong analytics platforms experience (GA4, Sailthru or similar).
• Python or R for statistical analysis and automation; predictive modeling experience.
• Knowledge of data warehousing with Snowflake or BigQuery.
• Deep understanding of digital marketing metrics (CPA, LTV, ROI, funnel metrics).
• Clear executive communication and cross-functional leadership.

Responsibilities

• Partner with Marketing, Content, and Product to embed data-driven insights into planning and workflows.
• Own Sigma BI reporting; build executive dashboards tracking core KPIs.
• Define data structures; ensure consistent metric definitions and usage.
• Collaborate with Data Engineering on data requirements and integrity; support warehouse setup.
• Evaluate AI tools to automate queries and accelerate exploration.
• Perform complex analyses to identify growth drivers and root causes.
• Support forecasting, budgeting, and predictive modeling with BI and leadership.
• Lead testing hypotheses and synthesize learnings into best practices.
• Translate data stories into compelling executive presentations.

Skills

SQL proficiency

Data visualization

Python/R

AI/ML concepts

Marketing analytics

Cross-functional collaboration

Executive storytelling

Tools

Sigma BI Tool

DBT

Snowflake

BigQuery

Google Analytics 4

Sailthru

Looker/Domo/BI tools

Job description

Everyday Health Group, part of Ziff Davis, is seeking a Sr. Data & Insights Manager to lead high-impact analytics, shaping content strategy and revenue decisions for Everyday Health properties. You will build dashboards, mentor analysts, and collaborate with BI, Product, Engineering, and Consumer Research teams.

The role emphasizes quantitative rigor, curiosity, and a narrative approach to data, with cross-brand impact and opportunities to guide junior analysts. NYC on-site preferred.