Senior Data Analyst - Media Analytics & Visualization (Hybrid)

Crossmedia, Inc.; New York (NY); Hybrid; USD 75,000 - 95,000; Full time

Benefits offered by this job

Hybrid work option

Open PTO

Healthcare options

401k with company match

Parental leave

Learning & development

Job summary

Crossmedia, Inc. in New York is seeking a Sr. Analyst to join our Analytics group (Redbox) in a hybrid role, combining office work with remote days. You will transform data into visuals, build measurement frameworks, and support media effectiveness for clients.

The ideal candidate has 2–3 years in marketing analytics, experience with MMM/MTA, and proficiency in dashboards and data visualization. We value curiosity, collaboration, and clear storytelling that drives business outcomes.

Qualifications

• 2–3 years of experience in the marketing analytics space.
• Experience creating data visualizations and dashboards to support media investment decision making.
• Proficiency with common media research tools: YouGov, MRI-Simmons, Scarborough, GWI, Vivvix, Pathmatics, Nielsen Media Impact.
• Hands-on experience with MMM, MTA, experimentation, or brand lift studies.
• Knowledge of statistical techniques (multivariate regression, optimization, clustering, forecasting).
• Familiarity with programming languages (R, Python, dbt, SQL).

Responsibilities

• Transform raw data into engaging visuals and compelling stories for clients.
• Translate client questions into actionable measurement frameworks.
• Generate quantitative and qualitative consumer and market research including profiling, brand health, and competitive analysis.
• Help media team understand historical performance, budget optimization, and channel allocation.

Skills

Data visualization

Dashboard creation

Client communication

Tools

YouGov

MRI-Simmons

Scarborough

GWI

Vivvix

Pathmatics

Nielsen Media Impact

R

Python

SQL

dbt

Job description

Crossmedia, Inc. in New York is seeking a Sr. Analyst to join our Analytics group (Redbox) in a hybrid role, combining office work with remote days. You will transform data into visuals, build measurement frameworks, and support media effectiveness for clients.

The ideal candidate has 2–3 years in marketing analytics, experience with MMM/MTA, and proficiency in dashboards and data visualization. We value curiosity, collaboration, and clear storytelling that drives business outcomes.