Senior Data Analyst, Media & Marketing Insights

Archetype; San Francisco (CA); On-site; USD 76,000 - 96,000; Full time

Benefits offered by this job

401(k) with match

Health insurance

Generous paid time off

Paid sabbatical after six years

Paid holidays

Parental leave

Archetype Academy

Collaborative culture

Job summary

Archetype in San Francisco, Seattle, or New York is seeking a data-minded Analyst in Media & Marketing to lead measurement programs across client portfolios. You will translate data into strategic recommendations and partner with account teams to optimize communications and marketing strategies.

The role emphasizes storytelling with data, cross-functional collaboration, and hands-on use of social listening and analytics platforms to drive business impact for technology brands.

Qualifications

• 3–5 years of experience in analytics, communications measurement, digital marketing, consulting, or technology.
• Experience designing measurement frameworks and translating complex datasets into actionable business insights.
• Advanced proficiency with Excel and Google Sheets.

Responsibilities

• Own day-to-day measurement programs for multiple client accounts, including monthly, quarterly, and ad hoc reporting.
• Develop insightful dashboards and reports measuring earned media, social media, influencer performance, and integrated marketing campaigns.
• Analyze coverage volume, sentiment, share of voice, message pull-through, audience engagement, and competitive performance.

Skills

Analytics

Measurement

SQL

Python

R

Tableau

Power BI

Looker Studio

Excel

Google Sheets

Storytelling

Communication

Education

Bachelor's degree in related field

Tools

Brandwatch

Signal AI

Quid

Meltwater

Cision

Job description

Archetype in San Francisco, Seattle, or New York is seeking a data-minded Analyst in Media & Marketing to lead measurement programs across client portfolios. You will translate data into strategic recommendations and partner with account teams to optimize communications and marketing strategies.

The role emphasizes storytelling with data, cross-functional collaboration, and hands-on use of social listening and analytics platforms to drive business impact for technology brands.