Senior Analytics Lead: Cross-Channel Insights

Mile Marker LLC; New York (NY); Hybrid; USD 75,000 - 82,000; Full time

Job summary

A leading media agency is seeking a Senior Analyst to take ownership of analytics deliverables and enhance them through data-driven insights. The role involves collaboration with internal teams to ensure consistency in data practices and drive measurement frameworks connecting media KPIs to business objectives. Ideal candidates will have 2–5 years of experience in media analytics, expertise in tools like GA4 and Looker, and the ability to simplify complex data into compelling insights. This position offers a salary range of $75,000-$82,000 per year in New York.

Qualifications

• 2–5 years of analytics or media experience, ideally in an agency or marketing analytics environment.
• Proficiency with digital analytics platforms and visualization tools.
• Strong understanding of advertising KPIs and attribution models.

Responsibilities

• Develop and maintain omnichannel measurement frameworks.
• Access and integrate multiple data sources for performance views.
• Execute foundational Marketing Mix Modeling and Forecasting workflows.

Skills

Curiosity

Critical thinking

Data storytelling

Tools

GA4

GTM

Looker

SQL

Job description

A leading media agency is seeking a Senior Analyst to take ownership of analytics deliverables and enhance them through data-driven insights. The role involves collaboration with internal teams to ensure consistency in data practices and drive measurement frameworks connecting media KPIs to business objectives. Ideal candidates will have 2–5 years of experience in media analytics, expertise in tools like GA4 and Looker, and the ability to simplify complex data into compelling insights. This position offers a salary range of $75,000-$82,000 per year in New York.