Senior Data Analyst, Lifecycle Marketing: Retention & LTV

Thrive Market; Los Angeles (CA); On-site; USD 130,000 - 170,000; Full time

Benefits offered by this job

Comprehensive health benefits

Competitive salary + equity

401k plan

9 observed holidays

Flexible PTO

ClassPass membership

Office in Playa Vista

Thrive Market membership

Life coaching & therapy sessions

Job summary

Thrive Market is seeking a Senior Data Analyst (Lifecycle Marketing) to convert data into strategic insights that guide the Lifecycle Marketing team. You will translate complex data into clear recommendations, analyze member behavior, optimize campaigns, and support cross-functional initiatives with rigor and curiosity.

You’ll be Thrive Market’s analytics partner to leaders, turning data into actionable outcomes, informing retention, LTV, and engagement across channels.

Qualifications

• 7+ years in data analytics with measurable business impact.
• MBA with analytics/strategy focus.
• Translate business questions into analytical frameworks with prescriptive insights.
• Proficient in SQL and data visualization tools with self-serve dashboards.
• Advanced SQL; experience in Snowflake and BigQuery.
• DBT and Python for data manipulation/processing.
• Strong statistics and multivariate regression knowledge.
• Segmentation models to drive lifecycle campaigns.
• Experience designing A/B and multivariate tests across channels.
• Connect CRM metrics to business impact and communicate to non-technical audiences.

Responsibilities

• Lead end-to-end analytics projects informing business/product strategy.
• Collaborate with stakeholders to align priorities and analytic plans.
• Deliver clear data-driven insights influencing decisions.
• Design and maintain dashboards, models, and datasets for self-serve analysis.
• Identify and resolve data quality issues across sources.
• Support retention analytics to improve LTV and user journeys.
• Partner with Finance to forecast financial impact of decisions.
• Respond to ad hoc requests with accuracy and context.
• Advance Thrive Market data practices with new tools and processes.

Skills

Data analytics

SQL

Python

Data visualization

A/B testing

CRM metrics

Segmentation modeling

Experiment design

Cross-functional collaboration

Communication

Education

MBA (analytics, strategy, or related)

Tools

Domo

Looker

Tableau

Snowflake

BigQuery

DBT

Python

Job description

Thrive Market is seeking a Senior Data Analyst (Lifecycle Marketing) to convert data into strategic insights that guide the Lifecycle Marketing team. You will translate complex data into clear recommendations, analyze member behavior, optimize campaigns, and support cross-functional initiatives with rigor and curiosity.

You’ll be Thrive Market’s analytics partner to leaders, turning data into actionable outcomes, informing retention, LTV, and engagement across channels.