Senior Data Analyst, Lifecycle Marketing – Retention Focus

MaC VC; United States; Remote; USD 130,000 - 170,000; Full time

Benefits offered by this job

Health benefits

Equity

401k

9 Holidays

Flexible PTO

ClassPass membership

Office Playa Vista

Thrive Market membership

Life Coaching & Therapy

Job summary

Thrive Market is seeking a Senior Data Analyst (Lifecycle Marketing) to turn data into strategic insights that guide the Lifecycle Marketing team. You will partner with cross-functional teams, translate questions into analytics frameworks, and deliver data-driven recommendations that impact retention, LTV, and engagement.

Role requires 7+ years in data analytics, MBA with analytics focus, and strong SQL, Python, and data visualization skills.

Qualifications

• MBA with analytics focus.
• Ability to translate business questions into analytical frameworks and provide actionable insights.
• Proficiency in SQL and data visualization tools with governance.
• Experience with cloud data warehouses (Snowflake, BigQuery).
• Experience using DBT and Python for data manipulation and processing.
• Strong knowledge of data quality, attribution, and causal inference in CRM.
• Experience building member segmentation models for lifecycle campaigns.
• Proven track record of designing and analyzing A/B and multivariate tests.

Responsibilities

• Lead end-to-end analytics projects informing business and product strategies.
• Partner with stakeholders to align priorities and translate questions into frameworks.
• Deliver data-driven insights that influence decision-making.
• Design and maintain dashboards, models, and datasets for self-serve analytics.
• Identify data quality issues and resolve inconsistencies across sources.
• Support retention analytics to inform lifetime value and engagement.

Skills

SQL

Data Visualization

Python

DBT

Snowflake/BigQuery

A/B Testing

CRM Analytics

Segmentation Models

Statistics

Education

MBA with Analytics Focus

Tools

Looker

Tableau

Domo

Snowflake

BigQuery

DBT

Job description

Thrive Market is seeking a Senior Data Analyst (Lifecycle Marketing) to turn data into strategic insights that guide the Lifecycle Marketing team. You will partner with cross-functional teams, translate questions into analytics frameworks, and deliver data-driven recommendations that impact retention, LTV, and engagement.

Role requires 7+ years in data analytics, MBA with analytics focus, and strong SQL, Python, and data visualization skills.