Senior Data Analyst, Lifecycle Marketing

MaC VC; United States; Remote; USD 130,000 - 170,000; Full time

Benefits offered by this job

Health benefits

Equity

401k

9 Holidays

Flexible PTO

ClassPass membership

Office Playa Vista

Thrive Market membership

Life Coaching & Therapy

Job summary

Thrive Market is seeking a Senior Data Analyst (Lifecycle Marketing) to turn data into strategic insights that guide the Lifecycle Marketing team. You will partner with cross-functional teams, translate questions into analytics frameworks, and deliver data-driven recommendations that impact retention, LTV, and engagement.

Role requires 7+ years in data analytics, MBA with analytics focus, and strong SQL, Python, and data visualization skills.

Qualifications

• MBA with analytics focus.
• Ability to translate business questions into analytical frameworks and provide actionable insights.
• Proficiency in SQL and data visualization tools with governance.
• Experience with cloud data warehouses (Snowflake, BigQuery).
• Experience using DBT and Python for data manipulation and processing.
• Strong knowledge of data quality, attribution, and causal inference in CRM.
• Experience building member segmentation models for lifecycle campaigns.
• Proven track record of designing and analyzing A/B and multivariate tests.

Responsibilities

• Lead end-to-end analytics projects informing business and product strategies.
• Partner with stakeholders to align priorities and translate questions into frameworks.
• Deliver data-driven insights that influence decision-making.
• Design and maintain dashboards, models, and datasets for self-serve analytics.
• Identify data quality issues and resolve inconsistencies across sources.
• Support retention analytics to inform lifetime value and engagement.

Skills

SQL

Data Visualization

Python

DBT

Snowflake/BigQuery

A/B Testing

CRM Analytics

Segmentation Models

Statistics

Education

MBA with Analytics Focus

Tools

Looker

Tableau

Domo

Snowflake

BigQuery

DBT

Job description

ABOUT THRIVE MARKET

Thrive Market was founded in 2014 with a mission to make healthy and sustainable living easy and affordable for everyone. As an online, membership-based market, we deliver the highest quality healthy, and sustainable products at member-only prices, while matching every paid membership with a free one for someone in need. Every day, we leverage innovative technology and member-first thinking to help our over 1,600,000+ members find better products, support better brands, and build a better world in the process. We are also a Certified B Corporation, a Public Benefit Corporation, and a Climate Neutral Certified company.

Join us as we bring healthy and sustainable living to millions of Americans in the years to come.

THE ROLE

At Thrive Market, data is core to how we operate, innovate, and grow. As we continue to scale, we’re looking for a Senior Data Analyst (Lifecycle Marketing) to play a critical role in turning data into strategic insight - guiding decisions for the Lifecycle Marketing team.

This role goes beyond building dashboards or pulling reports. Reporting into the Senior Manager, Data Analytics & Engineering, you'll help translate complex data into clear, actionable insights that shape business outcomes. Whether it's analyzing member behavior, optimizing campaigns, or supporting cross-functional initiatives, you'll bring rigor, curiosity, and clarity to every conversation.

You’ll be a trusted analytics partner to leaders across Thrive Market, connecting data to real-world outcomes, and helping teams make smarter, faster decisions every day.

RESPONSIBILITIES

• Lead high-impact, end-to-end analytics projects that inform key business and product strategies.
• Partner cross-functionally with stakeholders to align on priorities and translate questions into analytical frameworks.
• Deliver clear, data-driven insights that influence decision-making across the organization.
• Design and maintain dashboards, models, and datasets that empower business teams to self-serve and track performance.
• Identify data quality issues and help resolve inconsistencies across source systems.
• Support lifecycle and engagement analytics to inform retention, LTV, and user journey improvements.
• Collaborate with Finance to measure and forecast the financial impact of product and business decisions.
• Respond to ad hoc analytical requests with accuracy, efficiency, and business context.
• Bring thought leadership to Thrive Market’s data practices — recommending new ways to enhance our analytical toolkit and processes.

Support the Retention Marketing Team:

• Partner with the Retention Marketing team to evaluate customer journey touchpoints, measuring the effectiveness of email, SMS, and app engagement campaigns.
• Build dashboards and models to monitor lifecycle KPIs (churn, reactivation, engagement rates), identifying opportunities to improve retention and loyalty.
• Deliver insights that inform personalization strategies and CRM segmentation, enabling more relevant, data-driven communications that enhance customer lifetime value.

QUALIFICATIONS

• 7+ years of experience in data analytics, with a strong track record of business impact.
• MBA with a focus in analytics, strategy, or a related quantitative field.
• Ability to translate business questions into analytical frameworks and provide actionable, prescriptive insights to stakeholders.
• Proficiency in SQL and data visualization tools (e.g., Domo, Looker, Tableau) with a focus on self-serve dashboard governance.
• Advanced SQL skills with experience in cloud data warehouses (Snowflake, BigQuery).
• Experience using DBT and Python for data manipulation, transformation, and processing.
• Strong foundation in statistics and multivariate regression.
• Expertise in building and interpreting member segmentation models to drive personalized lifecycle campaigns.
• Proven track record of designing, executing, and analyzing complex A/B and multivariate tests across channels (email, SMS, push, onsite).
• Strong ability to connect CRM metrics (e.g., retention, LTV, churn, reactivation, ROAS) to overall business impact
• Ability to clearly communicate insights to non-technical audiences and influence decision-making.
• Experience collaborating with CRM, product, and data engineering teams to influence experimentation design, campaign strategy, and measurement frameworks.
• Strong knowledge of data quality, attribution, and causal inference techniques in the context of CRM performance measurement.
• Curious, collaborative, and highly self-motivated — with a bias for action and a business-first mindset.
• Experience in eCommerce or subscription businesses is a strong plus.

BELONG TO A BETTER COMPANY

• Comprehensive health benefits (medical, dental, vision, life and disability)
• Competitive salary (DOE) + equity
• 401k plan
• 9 Observed Holidays
• Flexible Paid Time Off
• Subsidized ClassPass Membership with access to fitness classes and wellness and beauty experiences
• Ability to work in our beautiful office in Playa Vista
• Free Thrive Market membership with exclusive employee discount
• Coverage for Life Coaching & Therapy Sessions on our holistic mental health and well-being platform

We're a community of more than 1 Million + members who are united by a singular belief: It should be easy to find better products, support better brands, make better choices, and build a better world in the process.

At Thrive Market, we believe in building a diverse, inclusive, and authentic culture. If you are excited about this role along with our mission and values, we encourage you to apply.

Thrive Market is an EEO/Veterans/Disabled/LGBTQ employer

At Thrive Market, our goal is to be a diverse and inclusive workplace that is representative, at all job levels, of the members we serve and the communities we operate in. We’re proud to be an inclusive company and an Equal Opportunity Employer and we prohibit discrimination and harassment of any kind. We believe that diversity and inclusion among our teammates is critical to our success as a company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. If you’re thinking about joining our team, we expect that you would agree!

If you need assistance or accommodation due to a disability, please email us at [e-mail] and we’ll be happy to assist you.

© Thrive Market 2026 All rights reserved.

JOB INFORMATION

• Compensation Description - The base salary range for this position is $130,000 - $170,000/Per Year.
• Compensation may vary outside of this range depending on several factors, including a candidate’s qualifications, skills, competencies and experience, and geographic location.
• Total Compensation includes Base Salary, Stock Options, Health & Wellness Benefits, Flexible PTO, and more!