Senior CX Content Strategist: Strategy & Storytelling

Amazon Web Services (AWS); San Francisco (CA); On-site; USD 138,000 - 187,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid time off

Parental leave

Job summary

Amazon Web Services, Inc. in San Francisco is seeking a Content Strategist to lead strategic content direction across customer journeys. You will guide creators and analysts to ensure consistent, data-informed storytelling that educates and engages decision-makers.

You will collaborate with Content Studio, Digital Strategy, and Campaign teams to maximize engagement and align messaging with business goals. A strong emphasis on audience insights and performance metrics is required.

Qualifications

• 6+ years of professional marketing experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience driving direction and alignment with large cross-functional teams and agency partners.

Responsibilities

• Develop and execute overarching content strategies aligned with AWS goals.
• Conduct thorough audience and content audits to inform strategy.
• Create and manage content calendars and information architecture.
• Oversee content creation across various formats (blogs, infographics, videos, etc.).
• Optimize content for SEO and multi-platform distribution.
• Analyze performance metrics and recommend improvements.
• Collaborate with cross-functional teams to drive alignment across execution touchpoints.
• Ensure brand and messaging consistency across all content.
• Determine optimal content formats based on persona to drive engagement.

Skills

Marketing experience

Data-driven

Excel

Tableau

Tools

Excel

Tableau

Job description

Amazon Web Services, Inc. in San Francisco is seeking a Content Strategist to lead strategic content direction across customer journeys. You will guide creators and analysts to ensure consistent, data-informed storytelling that educates and engages decision-makers.

You will collaborate with Content Studio, Digital Strategy, and Campaign teams to maximize engagement and align messaging with business goals. A strong emphasis on audience insights and performance metrics is required.