Senior Customer Marketing Manager

Ladders; United States; Remote; USD 124,000 - 155,000; Full time

Benefits offered by this job

Health insurance

Flexible spending accounts

Retirement savings with employer’s 401

Life insurance

Disability insurance

Paid time off

Unpaid time off

Professional development

Job summary

Ladders is seeking a Senior Customer Marketing Manager to shape the customer marketing function and elevate customer stories, references, and advocacy to support broader go-to-market goals. You will partner with Product Marketing, Sales and Customer Success to turn customer insight into compelling narratives and measurable programs.

This role will build scalable campaigns that drive engagement, retention, and expansion across the customer base, and is remote for US-based candidates.

Qualifications

• 5+ years of B2B SaaS marketing experience, with 3+ years in customer marketing or advocacy
• Exceptional writing and interviewing skills for crafting compelling customer narratives
• Proven track record in establishing or scaling customer marketing programs and processes
• Strong collaboration skills with cross-functional teams including Sales and Customer Success
• Ability to define KPIs and evaluate campaign performance effectively

Responsibilities

• Establish and grow the customer marketing function by assessing current activities and defining priorities
• Own the customer storytelling program, sourcing and drafting impactful case studies and testimonials
• Partner with Product Marketing and Sales to identify and prioritize customer success stories
• Build and maintain a scalable customer reference program to match advocates with sales opportunities
• Develop targeted engagement and expansion campaigns in collaboration with cross-functional teams
• Manage the customer marketing communications calendar, including newsletters and events
• Utilize customer insights and feedback to inform marketing strategies and measure success

Job description

For our client, we are seeking a Senior Customer Marketing Manager to join the team of a leader in the Information Technology space. This role will shape the customer marketing function and elevate how customer stories, references, and advocacy support broader go-to-market goals. You will partner closely with Product Marketing, Sales, and Customer Success to turn customer insight into compelling narratives and measurable programs. The position will also help build scalable campaigns that drive engagement, retention, and expansion across the customer base. Location: Remote - US based candidates only, no visa sponsorship available Compensation: $124,000 – $155,000 annually

Responsibilities

• Establish and grow the customer marketing function by assessing current activities and defining priorities
• Own the customer storytelling program, sourcing and drafting impactful case studies and testimonials
• Partner with Product Marketing and Sales to identify and prioritize customer success stories
• Build and maintain a scalable customer reference program to match advocates with sales opportunities
• Develop targeted engagement and expansion campaigns in collaboration with cross-functional teams
• Manage the customer marketing communications calendar, including newsletters and events
• Utilize customer insights and feedback to inform marketing strategies and measure success

Qualifications

• 5+ years of B2B SaaS marketing experience, with 3+ years in customer marketing or advocacy
• Exceptional writing and interviewing skills for crafting compelling customer narratives
• Proven track record in establishing or scaling customer marketing programs and processes
• Strong collaboration skills with cross-functional teams including Sales and Customer Success
• Ability to define KPIs and evaluate campaign performance effectively

Benefits

• Health insurance and flexible spending accounts
• Retirement savings plans with employer contributions
• Life and disability insurance programs
• Paid and unpaid time off for work-life balance
• Opportunities for professional development and continuous learning

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.